封面新闻记者 吴冰清
3月20日，春分时节，播种季节。当天，四川国际传播中心正式揭牌，四川国际传播媒体矩阵Center、三星堆考古英文官网Sanxingdui Archaeology同步上线，坐落于成都市西部文化产业中心的四川国际传播中心物理空间首次揭开神秘面纱，成为天府对话世界的传播大平台和文化新地标。
On March 20, it is the spring equinox, the beginning of a sowing season. The Sichuan International Communication Center (SICC) was officially unveiled on this day. The Sichuan International Communication Media Matrix "Center" and "Sanxingdui Archaeology", the Sanxingdui Archaeology International Communication Website, were launched simultaneously. The space of SICC, located in the Western Cultural Industry Center, Chengdu city, was unveiled for the first time, becoming a robust communication platform for the dialogue with the world in Tianfu and a new cultural landmark.
作为四川日报报业集团运营的国际传播专业机构，四川国际传播中心以“移动传播、视频传播、社交传播”为抓手，对内整合川观新闻、封面新闻、四川文传、看四川、藏地阳光、一带一路报道等优势力量，加快建设具有四川特色的国际传播媒体矩阵和服务平台；对外联动国际传播各个领域，积极构建境内与海外传播的融媒体生态，讲好四川故事，传播中国声音。
As a professional international communication organization operated by Sichuan Daily Press Group, SICC takes "mobile communication, video communication, and social communication" as its footholds. SICC internally integrates the considerable strengths of Chuanguan News, Cover Media, Sichuan Culture, Vision Sichuan, Zangdiyg Media and The Belt and Road Reports to accelerate the construction of an international communication media matrix and service platform with Sichuan characteristics. Externally, it links various fields of international communication and actively constructs a convergent media system for domestic and overseas communication to make everyone "Experience China via Sichuan Eyes."
揭牌仪式上，“C位出道”的四川国际传播媒体矩阵Center引发关注。它既是一个可读、可看、可听、可感的英文网站，也是一个覆盖YouTube、Facebook、Twitter、Instagram、TikTok等海外主流社交媒体的账号矩阵，还拥有“三星堆文化”“三星堆Channel”“探秘佛像石窟”“熊猫每日秀”“行走的TV”等一批特色垂类账号（频道），生动呈现传统与现代多元融合的四川、中国。由四川省文物考古研究院专业主持的三星堆考古英文官网，则凭借“学术”和“活化”两个关键词小众出圈。今后，最新的三星堆遗址考古动态，权威的出土文物深度解读，中英文双语的全球学术论文，全新叙事模式的考古书籍期刊、数字文物沉浸式“云展”……都将第一时间在这里呈现。
At the ceremony, the Sichuan International Media Matrix "Center," playing a central role in debut, attracted the attention. It is not only a readable, visible, audible, and sensible English website but also an overseas social media platform account matrix covering YouTube, Facebook, Twitter, Instagram, TikTok, and other overseas mainstream social media. It also has several characteristic vertical accounts (channels), such as "Sanxingdui Culture," "Sanxingdui Channel," "Discover Buddha Grottoes," "Panda Daily Show," and "China Walk TV. " In this way, "Center" vividly presents Sichuan and China where tradition and modernity are multi-integrated.
Sanxingdui Archaeology International Communication Website, hosted by the Sichuan Provincial Cultural Relics and Archaeology Research Institute, has become widely known for the two keywords "academics" and "revitalization." In the future, the latest archaeological discoveries from the Sanxingdui site, authoritative and in-depth interpretations of the unearthed cultural relics, Chinese-English bilingual global academic papers, archaeological books and journals with a new narrative mode, and online "Cloud Exhibition" to provide digital cultural relics immersion will all be presented here at the first time.
红色绸布缓缓揭开，热烈掌声中,一个充满国际范儿的“世界会客厅”惊艳亮相。四川国际传播中心物理空间坐落于寸土寸金的春熙路—太古里核心商圈，明亮的大红色门头、简洁的金面具元素与窗外川剧艺术中心的红墙飞檐相映成趣，彰显厚重文化底蕴；而沉浸式巨幕、透明互动屏、访谈直播间、多媒体网红墙、地面互动投影等高科技，则凸显多元传播业态。“文化 科技”，让这里成为继“阿来书房”之后的又一个网红打卡地。
When the red silk was slowly taken off, a "world meeting room" that went international made a stunning debut amid the warm and loud applause. The space of SICC lies in the central business district of Chunxi Road--Taikoo Li, a midtown place that is similar to a "Plaza District." The bright red front door with some simple gold mask patterns and the red wall and antique cornice of the Sichuan Opera Art Center outside the window blend perfectly, presenting the profound cultural heritage. With high technologies such as the large screen that provides an immersive experience to the audience, transparent interactive screens, broadcasting studio, walls showing multimedia network and influencers, and the interactive floor projector, the new space of SICC highlights the diversified social media and communication platforms and formats. Embedding in the idea of combining culture and high tech, the new space of SICC will become another meaningful place to visit, like the ALAI STUDY.
“这是我国区域性对外传播领域的一件大事！”“对四川国际形象的打造具有非常重要的意义！”当天，北京大学国家战略传播研究院院长程曼丽、北京师范大学新闻传播学院执行院长张洪忠送来祝福。中国日报社总编室副主任兼国际传播研究室主任沈斌则认为，四川拥有很多成熟的国际传播IP，近年来发展成就受到海外高度关注，期待四川国际传播中心进一步整合国际资源，取得传播实效。
"This is of great significance to China's regional external communication," "it plays a central role in building the international image of Sichuan," according to the congratulations by Cheng Manli, the dean at Peking University National Institute of Strategic Communication, and Zhang Hongzhong, the executive dean and professor at Beijing Normal University's School of Journalism and Communication. Sichuan possesses several successful international communication IPs, said Shen Bin, the deputy director of the chief-editor's office and director of the International Communication Research Center at China Daily. In recent years, Sichuan's achievement in external communication has received significant attention overseas. He expected that SICC would further integrate global resources to achieve better communication effects.
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