营销管理英语（专业英语Day100现代营销的基本工具）

营销管理英语（专业英语Day100现代营销的基本工具）(1)

The first man to see marketing clearly as the unique and central function of the business enterprise, and the creation of a customer as the specific job of management, was Cyrus McCormick.

麦考米克（Cyrus McCormick）是第一个把营销看做企业特有核心功能的人，他认为管理的特殊任务在于创造顾客。

【注】塞勒斯·麦考密克（Cyrus Hall McCormick，1809～1884），美国人，企业家，发明家，收割机的发明者。

The history books mention only that he invented a mechanical harvester.

史书往往只提到麦考米克发明了收割机。

But he also invented the basic tools of modern marketing: market research and market analysis, the concept of market standing, modern pricing policies, the modern service-salesman, parts and service supply to the customer and installment credit.

其实他也发明了现代营销的基本工具：市场研究和市场分析、市场定位的观念、现代定价政策、以服务为商品的推销员、为顾客供应零件和服务与分期付款的观念。

He is truly the father of business management.

他是真正的企业管理之父。

And he had done all this by 1850.

而且早在1850年之前，就已达成上述成就。

It was not until fifty years later, however, that he was widely imitated even in his own country.

但直到50年后，美国人才普遍效法他。

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