2021年很快就过去了，
2022年将至，
年度总结后，又开始一轮新的生活，新的计划。
而你的客户也会开始设定明年的年度目标，
如果这个时候，你能提出一个相关的建议，让你参与到他的明年计划中，
这才是新年开发信更应该强调的效果。
以下邮件内容引用于hubspot的博客，
邮件开发内容我更倾向于看多一些外国人的思路和方法，
能让你以更加本地化的思路去接触你的目标客户，
而不再是中国式英语。
18个新年开发信模板，非常有趣，思路新颖
内容略带一些幽默和轻松，
让你在“新年好”“祝你新年快乐”等众多苍白的祝福开发信中脱颖而出，
也能提高你的回复率。
发给潜在客户的邮件模板
- 标题：【公司名&客户名】, how are you handling [challenge]?
正文：
Hi [客户名],
The ball might've dropped in Times Square, but I'm guessing you don't want to drop the ball on [initiative, recent company announcement, industry shift, likely challenge].
I have a few suggestions on [improving/addressing business challenges]. Are you free on [date and time] to discuss them?
Best,
Your name
解说： 为了激励你的潜在客户做出回应，给他们一个及时的机会，并提供你的专业知识。
- 标题：【公司名&客户名】, I need your help?
正文：
Hi [客户名],
This year, I'm resolving to help you [solve X challenge, accomplish Y goal, pursue Z opportunity]. Oh, and [work out more often, eat less dessert, get organized] … but I'm less confident about that one.
Will you help me keep at least one of my resolutions? If you're available on [date and time], I have X suggestions that may help in [business area].
Thank you,
Your name
解说： 自我贬低会让你的收信人发笑，让你看起来更有人情味，更能引起别人的共鸣。另外，他们也会欣赏你对他们目标的关注。
- 标题：New year, new [客户名]
正文：
Hi [客户名],
Thanks to [trend], [business area, strategic focus] will be a major focus in 2022 for companies of [prospect's size] in [prospect's space]. How does [prospect's company] plan to capitalize on this change?
Best,
Your name
解说：这封邮件简短，易于阅读，引人入胜。如果你的客户已经开始思考你提到的趋势，他们会对你的时机印象深刻。如果他们还没有开始思考这个问题，他们会渴望你的帮助和见解。
- 标题：Cheers to [客户名]
正文：
Hi [客户名],
Most people are still toasting to the new year, but I'm lifting a virtual glass to [prospect's company] in honor of [recent announcement].
Typically, businesses who do X [struggle with A, pursue B next, double their return by investing in C, minimize risk with D strategy]. Have you considered this approach?
Best,
Your name
解说：通过引用公司的新闻来展示你的潜在客户已经完成了你的研究。因为你的潜在客户只需要简单地回答“是”或“不是”。
- 标题：[客户名], I’ve waited all year to send you this
正文：
Hi [客户名],
To be fair, since it's [date] 2022 I've only waited X days … But when it comes to [likely challenge, opportunity, industry shift], time is of the essence.
How is [prospect's company] planning to [deal with challenges, capitalize on X opportunity, respond to industry shift]? This [blog post, podcast episode, white paper] has some interesting tips.
Cheers,
Your name
解说：这个是个略微厚颜无耻的标题会吸引收件人打开邮件，看看到底发送了什么东西。若刚好是一份合适的报告，也会促使他们回复你。
- 标题：[客户名], I want to be the first...
正文
...… to wish you a Happy New Year, that is.
Now that we've gotten the last scraps of confetti out of our hair, I have a serious question. Would you be interested in [an introduction to a helpful person, a feature in a post I'm writing on X, a recommendation on achieving Y]?
Your name
解说：你的潜在客户更有可能回应一个提供帮助的请求而不是一个占用他们时间的请求。一旦你为他们的生活增加了价值，他们就会迫不及待地想知道你的产品是如何帮助他们的。
- 标题：Proton pack weapon not included ...
正文
I might not have a proton pack weapon, but I do have a few suggestions for [solving pain point]. Is that a challenge [prospect's company] is currently dealing with?
Your name
解说：这里引用了电影Ghostbusters （超能敢死队）的台词梗，展示你的个性，也同时展示你能为客户提供什么。
- 标题：Would you pay $400 to eat at Olive Garden?
正文
That's how much the restaurant's Times Square location charged people to attend its New Year's Eve party.
But whether you ate lots of pasta this New Year's or settled for good old-fashioned libations, I'm sure you're thinking about how to [solve X likely challenge]. I have some ideas — want to hear them?
You can book a meeting with me here: [Link to meetings tool.]
Your name
解说：有史以来最贵的面包条，引用了一个社会新闻卖点大大提高你的邮件打开率，而且也能让客户更加有兴趣与你进入下一步的联系。
- 标题：You’re on a roll, [客户名]
正文
Hi [客户名],
I've been following you on LinkedIn for awhile, and couldn't help but notice all of the incredible strides your company made this year.
I have some ideas for how you can capitalize on your momentum in the new year. Are you free on [date and time] to discuss them?
Best,
Your name
解说：突出你的潜在客户在过去一年中取得的成功，并把它作为一个谈话的开始。谁不喜欢谈论自己的胜利呢？
跟进客户的邮件模板
- 标题：Turning the page
正文
Hi [客户名],
I've reached out to [prospect's company] a few times over the past [X months, year] but haven't heard back. What I talked about clearly didn't resonate. In honor of the new year, I'm refocusing on your needs.
The companies I work with in [prospect's industry] of [prospect's size] typically struggle with these challenges:
[Challenge #1]
[Challenge #2]
Are you experiencing either of these?
Best,
Your name
解说：如果你一开始就没有成功地取得长期的联系，你的诚实会给买家留下深刻的印象，并帮助你赢得他们的信任。即使他们可能目前还没有你所说的痛点，但他们可能已经被你直截了当的回应方式所打动。
- 标题：[客户名], have you seen this?
正文
Hi [客户名],
I came across this post on [2022 predictions for prospect's industry or market] and thought of you. The author thinks [X event] is highly likely — does [prospect's company] have a plan in place for [responding to, minimizing the impact of, profiting from] this change?
Best,
Your name
解说：以为你的客户推荐最新的行业报告和未来展望，为客户带来价值的同时也能根据自己产品展开话题。
- 标题：I have an interesting New Year's Resolution.
正文
Hi [客户名],
In honor of the new year, I'm doing something that might sound crazy: I'm giving my time away for free.
The last time we spoke, you [expressed concern, demonstrated interest] in [business area related to rep's expertise]. If you want a no-strings-attached [15-minute, 20-minute, half-hour] consultation on [rep's area of expertise], just [book a slot on my calendar, respond with your preferred date and time] — no sales pitch, guaranteed.
There's no catch — I'd rather commit to this resolution than try to exercise more (and fail for the third year in a row).
Looking forward to discussing [how to solve X, drive Y results],
Your name
解说：我有一个有趣的新年决定，不推销产品，提供15-30分钟的时间来帮助客户解决问题，只提供你的专业知识，那么你就要说到做到，反之就会让客户反感了。
- 标题：80% of people do this by February
正文
Hi [客户名],
Can you believe most resolutions are abandoned by the second week of February?
I'm not giving up on you so easily. Let me know if [addressing X, doing Y] is still a priority in Q2.
Your name
解说：在新年的开始很多人设定的目标在第二个月就已经放弃了，但是我还是不会放弃你，来表示你是个有毅力的人。
- 标题：Don't you hate when this happens?
正文
Hi [客户名],
I'm sure your inbox is jam-packed, so I wanted to make sure we didn't lose touch.
I would love to follow up on our conversation from last week to discuss how I can support your 2022 business plans. Are you available at [date, time]?
Your name
解说：我们都可以承认，我们曾经因为收到过度的开发信而失去兴趣。这个后续模板认识到了这一点，并提供了一个更人性化的方法。
分手邮件模板
（如果你的潜在客户看起来不感兴趣，那么我们直接来个分手邮件刺激刺激）
- 标题：Times are changing
正文
Hello [客户名],
I promise I'm not just reaching out because it's New Year's ...
I'm reaching out to ask if you're still interested in [driving X results, investing in Y business area, fixing Z issue]. If this is no longer a priority, do I have permission to close your file?
Thanks,
Your name
解说：这里又引用了电影When Harry Met Sally（当哈利遇到莎莉）的经典台词，与此同时，听到这是他们最后一次与你合作的机会，将会激发一些急需的紧迫感。
- 标题： [客户名]2022 [business area] plans?
正文
Hi [客户名],
As [prospect's company] enters the new year, you might be reevaluating your strategies for X. Are you still interested in discussing [solutions to/opportunities in] X for [prospect's company]?
If not, please let me know so I can stop reaching out.
Best,
Your name
解说：这个简短的信息告知客户，你正在重新评估你的战略，你的客户是否有兴趣加入一起讨论，如果没有，那么就会停止联系了。
- 标题：It's been a while
正文
Hi [客户名],
We don't talk anymore, like we used to … But it's a new year, and I'm ready to try one last time.
When we last spoke, we discussed [pain] and how [product] could help [drive X results]. Are you still interested in continuing that discussion? If not, please let me know so I can stop playing this song.
Best,
Your name
解说：以开玩笑的口吻得让自己重新进入买家的视线，而不会让他们感到内疚。
- 标题：Ready when you are
正文
Hi [客户名],
I'm sure your new year has gotten off to a busy start.
When you're ready to discuss a solution for [problem] to help solve [result], I'll be here to help.
Best,
Your name
解说：以备胎的角色刷新“当你需要我的时候，我会在你身边”
希望新的一年大家能再次开启新老客户的订单。
爆单！
,
