“买它，买它！”在过去的2019年，当你听到这两个词“剁手”了吗？
李佳琦，一个28岁的普通人，凭借着自己的努力，默默无闻付出三年后，在这一年成为了网红主播。不仅仅是关注美妆的网友，越来越多与美妆并无关联的人也开始知道这个名字。
看李佳琦的直播，就像看综艺一样，每晚8：15分守候在手机前，期待着这个“魔鬼”又会给大家带来哪些惊喜。
CGTN 独家对话超级网红主播李佳琦
Li Jiaqi knows how to command a crowd – and he does it with ease and grace. Sitting in front of a camera, he makes a living from selling beauty products during live streams, convincing tens of millions of potential customers to snatch anything from lipsticks to liquid foundation. He's the face of a new crop of salespeople who leverage the power of social media in tech-obsessed China.
According to Alibaba data, Li's online broadcasts raked in over 1 billion yuan (142 million U.S. dollars) in sales on the shopping platforms of the Chinese tech titan in the month ahead of Singles' Day, China's annual shopping extravaganza.
Li's road to success got off to a rocky start. The 28-year-old didn't make major sales in the first three years on the job, and faced cyberbullying because of the industry he's chosen to be in.
"There were people questioning why a guy was testing out makeup products, yet it was those hateful comments that made me stronger," Li told CGTN.
However, in 2018, things began to turn around as sales boomed.
“李佳琦的直播就是李佳琦的分享。”
2019年，李佳琦一共做了320场直播，平均一周6场直播。面对这样紧密的直播安排，李佳琦却说他很喜爱分享，无论是以前做线下还是现在做线上，他都愿意和粉丝交流，了解粉丝关注什么样的产品。
“我把粉丝、顾客当成朋友。可能以后不做网红直播，我也会建微信群，把好东西分享给大家。”
The "Lipstick King" knows his clientele. By studying their feedback, he has mastered his unique way of promoting different products.
"Let's take lipsticks for example. I would examine every lipstick color and recommend accordingly to people of different age groups, professions and even personalities," Li said. "For example, I'd say this shade is for sharp business elites, and that color is for cute little girls."
“我是一个三头六臂的人”。
为了年货节，李佳琦和他的团队花了一个月的时间做准备，联系各个品牌洽谈折扣力度以及赠品种类和数量，走访厂家。同时，也会自己试用将要推荐的产品。
“我一个人可以同时做很多事情。我要一边看反馈，一边看留言、看库存、看产品。”
Li is cashing in on his sales prowess, extending far beyond the realm of cosmetics.
"My popularity allows me now to reach out to different brands of various genres for more discounts or free gifts for my customers," he said, elaborating on the complicated selection process his team goes through.
"I have to make sure my fans get the best products and the best price."
“我最解压的方式是直播。”
为了配合大多粉丝的需求，李佳琦也一直在不断调整自己的直播时间，最终确定下每晚8点钟左右直播最符合粉丝的观看时间。每天4个小时左右的直播，也让他的作息时间颠倒，要忙到凌晨2点才能吃饭。李佳琦说平常靠听歌以及吃火锅舒缓自己的压力，但是最好的方式还是直播。
“播完了我就没有压力了，播完了就很爽。”
The job requires Li to invert regular working and sleeping hours. He doesn't start his job until the sun had set and often wakes up in the afternoon. He's online at around 8 p.m. and doesn't go to bed before 6 a.m.
"People working in every job give up something in exchange for something else. This is just my job and I love it," he said.
“各种各样难听的话都听过，但这是我的工作。”
在做直播的过程中，李佳琦也遭到了恶意的评论。许多人质疑“为什么一个男生要直播？还是做美妆类型的直播？” 李佳琦说“这是我的工作。我只是把口红涂在了嘴上，告诉大家一个男生涂了都好看，女生涂了会更好看。”
也正是李佳琦的韧劲，让他不畏困难，坚持了下来，做出了自己的特色。成为了这个行业的“先行者”。他说希望通过自己的直播把国货推出去，让外国人看看。
During his online sales events, it's not unusual for Li to cake his face with powder and paint his lips in red. But the male beauty influencer says this is just for show.
"Trying out makeup is my job. I'm an ordinary guy. I don't wear makeup when I'm off work."
“2019年惊喜，2020年更负责任。”
在回顾2019年这一年的奋斗，李佳琦说“我很容易满足，我会想我的责任。”没有想到自己会一下走红，因此在2020年他希望能够通过自己的推荐，大家买到更好的东西。
在新春佳节到来之际，李佳琦说一定要回家，和家人在一起很放松。“南方没有地暖，围火炉，一边和家人聊天一边吃东西。”
The Hunan native is giving himself some downtime during the upcoming Spring Festival by spending a few days with his family.
"I love huddling together with my family. We don't have central heating in the south, so people gather around the fire and share old memories with family while snacking and eating fruit," he said.
"And I love it. It's the simplest way to reconnect with your family."
最后，“你们的魔鬼”李佳琦也为CGTN观众送来新春祝福：
