提起费列罗大家第一时间想到的总是一颗颗被金箔纸包裹的ROCHER,外面铺满巧克力碎果仁,里面有威化,软巧克力和一粒完整的榛子,带来多重口感的享受。
但是,费列罗出了新品你知道吗?
近日,费列罗的制造商费列罗·罗彻在美国推出Golden Gallery Signature黄金画廊礼盒装,目的是方便消费者分享,同时也宣告着加入盒装巧克力类别的竞争。
费列罗黄金画廊礼盒装中的每块巧克力均使用优质原料制成,采用优质黄油焦糖,皮埃蒙特榛子和阿拉比卡咖啡豆,不单单是巧克力,更是艺术品。
费雷罗公司还将推出电视广告,该广告的灵感来自美国写实画家埃德·霍珀(Ed Hopper)的画《夜鹰》,将巧克力与艺术充分融合,突出了巧克力的艺术性,以及这款巧克力的特色。
“费列罗在巧克力方面拥有悠久的历史。”副总裁亚历山德罗·拉帕里说道。 “作为世界上第一的果仁夹心巧克力品牌,费列罗准备将市场拓展到全新的领域,推出可以品尝多种口味的礼盒装。”
另外,费列罗在芝加哥举办了一次独家聚会,来庆祝它配方的工艺和艺术性。媒体和有影响力的人在著名厨师泰德·艾伦的指导下品尝了一场探索巧克力独特风味的旅程。
每一款巧克力都是一件杰作,盒装巧克力“费列罗黄金画廊”融合了八种不同的口味,有黑巧克力、牛奶巧克力和白巧克力等。其独特的命名和灵感来自于制作它们的高质量的原料,这些作品包括黑歌剧(黑巧克力表面有可可屑,含有分层榛子和可可)、白巧克力(白巧克力加脆杏仁调味)和咖啡Maestria(浓黑巧克力和100%阿拉比卡咖啡豆研磨和混合)。
费列罗黄金画廊礼盒装在全国范围内有12颗和24颗两种规格,建议零售价分别为6.29美元和12.49美元。
Ferrero, maker of Ferrero Rocher, is breaking into the competitive assorted boxed chocolates category with the U.S. launch of Golden Gallery Signature, a premium assortment designed to inspire sharing.
Made with high-quality ingredients such as soft buttery caramel, Piedmont hazelnuts and Arabica coffee beans, each praline within the Golden Gallery Signature box is intended to be a little work of art.
Ferrero USA is also unveiling a TV commercial inspired by "Nighthawks," a painting by American realist artist Ed Hopper that brings the brand to life by linking the artistry of the chocolates to this timeless and powerful work of art. The commercial taps into the role Golden Gallery Signature can play in forging connections.
"Ferrero has a long legacy in premium chocolate," said Alessandro Rapali, v.p. of marketing, premium chocolate, North America. "As the No. 1 praline brand in the world, Ferrero is uniquely poised to lead the market with the expansion into a whole new chocolate space, bringing multiple fine chocolate flavor varieties to one assorted box."
Additionally, Ferrero celebrated the craftsmanship and artistry of its recipe formulation with an exclusive gathering in Chicago. Media and influencers were treated to a journey exploring the unique flavor notes of each individual chocolate in a guided tasting led by renowned chef Ted Allen.
Setting out to offer a masterpiece in every single chocolate, Golden Gallery Signature features eight pieces spanning dark, milk and white chocolate. Uniquely named and inspired by the high-quality ingredients used to craft them, the pieces include Dark Opera, Caramel Leonardo, Biancoretti, Hazelnut Duo, Coffee Maestria, Giandujot Ferrero, Milk Cupola and White Opera.
Golden Gallery Signature is available nationwide in counts of 12 or 24 pieces with suggested retail prices of $6.29 and $12.49, respectively.
来源:《零食快报》原创 转载需授权
主编:李俊
编辑:宋冠初
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