营销类文章翻译原则（专业英语Day163商业书籍出版商从销售导向转为服务导向）

营销类文章翻译原则（专业英语Day163商业书籍出版商从销售导向转为服务导向）(1)

Another example is the shift from sales focus to service focus recently made by a business publisher.

另外一个例子是，一家商业书籍出版商最近从销售导向转为服务导向。

This company, which publishes reports for businessmen on economic conditions, taxes, labor relations and government regulations, underwent tremendous expansion during World War II; and the expansion continued at first in the postwar period.

这家出版社原本专门为商界人士出版有关经济形势分析、税法、劳资关系和政府法令的相关报告，在第二次世界大战期间快速扩张，在战后初期，也持续成长。

But while new sales continued to rise year after year, total business volume began to stagnate around 1949; and profits began actually to go down.

尽管他们的订户一年年增加，总销售量却从1949年开始停滞不前，实际获利更是逐渐下滑。

Analysis showed that low renewal rate was to blame.

经过分析后，他们发现问题出在续订率太低。

Not only did the sales force have to sell ever harder to keep total volume from slipping; the high cost of selling renewals threatened to eat up the profits from new sales.

事业部门不但需要费更大的力气，保持总销售量不再下滑，而且说服旧订户续订的高成本侵蚀了新订户带来的利润。

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