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今天的琦文分享栏目将带领大家学习博士论文《基于政府干预和企业合作的供应链绿色技术投资研究》。
Today's Qi Wen sharing program will lead you to study your master's thesis "Factors affecting bidding strategy of national collective procurement drugs from the perspective of game Theory".
小编将从思维导图、精读内容、知识补充三个板块为大家带来《基于政府干预和企业合作的供应链绿色技术投资研究》第七节限额可交易政策下绿色供应链的竞争与合作的精读分析。
I will bring you a close reading analysis of the multi-period supply chain network equilibrium with green technology investment under the tradable pollution emission allowance in Section V of the Study on Green Technology Investment in Supply Chains Based on Government Intervention and Corporate Cooperation in three sections: mind map, close reading content, and knowledge supplement.
思维导图
精读内容
PART.1
首先作者指出企业之间的技术合作可以避免重复投资造成的浪费，也能通过彼此间的优势互补达到提升投资效率的结果。同时列举了耐克、IBM公司、戴尔公司的案例，来说明上下游企业合作创新可以提升绿色供应链的效率。
First of all, the author points out that technical cooperation between enterprises can avoid the waste caused by repeated investment and improve the efficiency of investment by complementing each other's advantages. Examples of Nike, IBM and Dell are also cited to illustrate that collaborative innovation between upstream and downstream enterprises can improve the efficiency of green supply chain.
随后指明本章节的研究合作对象和合作形式对绿色技术投资效率的影响以及零售商的营销努力的作用，构建了四种决策模式下的三家段博弈。分析了水平合作与垂直合作、竞争对供应链均衡结果的影响。同时与现有文献对比，本文同时考虑了绿色技术的合作水平和零售商的服务水平。
Then, it points out the influence of cooperative objects and cooperative forms on the investment efficiency of green technology and the effect of retailers' marketing efforts, and constructs a three-segmental game under four decision modes. The influence of horizontal cooperation, Vertical cooperation and competition on supply chain equilibrium is analyzed. At the same time, compared with the existing literature, this paper also considers the cooperation level of green technology and the service level of retailers.
PART.2
模型构建，先得到三个渠道的三个需求函数。并以分散决策为基准决策模式，并再次基础上推广其余三种决策模式。分散决策下，先得到制造商和零售商的利润函数。并将制造商和零售商的决策分为三个阶段，利用逆向求解法，求得制造商和零售商的决策。
In model construction, three demand functions of three channels are obtained first. Based on decentralized decision making, the other three decision making models are promoted. In the decentralized decision, the profit function of the manufacturer and retailer is obtained first. The decision of manufacturer and retailer is divided into three stages, and the reverse solution method is used to get the decision of manufacturer and retailer.
随后，计算绿色技术卡塔尔决策模型，与分散决策模型的区别在，第一阶段两制造商是以利润之和最大化为目标决定两制造商各自的产品绿色度。
Then, the Qatari decision model of green technology was calculated. The difference between the model and the decentralized decision model was that in the first stage, the two manufacturers decided the greenness of their products with the goal of maximizing the sum of profits.
然后，计算营销成本——收益分摊模式，为了扩大绿色产品的销售，两制造商分摊营销成本并获得同比例收益。依旧使用逆向归纳法。
Then, the marketing cost-revenue sharing model is calculated. In order to expand the sales of green products, the two manufacturers share the marketing cost and get the same proportion of revenue. We're still using backward induction.
最后是制造商间水平合作的绿色技术卡特尔和制造商与零售商间垂直合作的营销成本—收益分摊，这两种合作模式同时并存。
The last one is the marketing cost-benefit allocation of the green technology cartel with horizontal cooperation between manufacturers and the vertical cooperation between manufacturers and retailers. These two cooperation modes coexist simultaneously.
PART.3
作者通过数值分析，得到以下结论：
Through numerical analysis, the author obtained the following conclusions:
1.相对于其他决策模式，在分摊比例的一定阈值区间，营销成本—收益分摊模式下的各方利润最高,此形式垂直合作比以绿色技术卡特尔的水平合作对各方更有吸引力相比于分散决策;2.绿色技术卡特尔将对零售商不利，但在此基础上建立的全面合作将使零售商利益得以改善；3.无论从污染排放总量最少，还是社会福利最大，抑或是产品供应最多，产品绿色度最高，都应当鼓励供应链上下游企业间以成本—收益分摊为模式的垂直合作。
1. Compared with other decision-making modes, within a certain threshold range of apportionment ratio, the profit of all parties under the mode of marketing cost-income apportionment is the highest. This form of vertical cooperation is more attractive to all parties than the horizontal cooperation of green technology cartel. 2. The green technology cartel will be disadvantageous to retailers, but the comprehensive cooperation established on this basis will improve the interests of retailers; 3. Vertical cooperation between the upstream and downstream enterprises of the supply chain should be encouraged in the mode of cost-benefit allocation, no matter the total amount of pollution emission is the lowest, the social welfare is the largest, the product supply is the largest and the product is the greenest.
知识补充
卡特尔是垄断组织形式之一，常见于寡头垄断市场中，是一种垄断性的组织或关系。方式是在价格、产量和市场份额分配等方面达成约定。所以在本文中两方共同决定最大化利润的产品绿色度。
Cartel is one of the forms of monopoly organization, commonly seen in oligopoly market, is a kind of monopolistic organization or relationship. By agreeing on prices, output and market share. Therefore, in this paper, the two parties jointly decide the greenness of the product to maximize the profit.
LearningYard
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That's all for today's sharing. If you have a unique idea for today's article, feel free to leave a message and let's meet tomorrow. I wish you a happy and happy day!
参考资料：deepl
参考文献：《基于政府干预和企业合作的供应链绿色技术投资研究》（源自知网）
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