「esc.coffee」
“离尘世生活，短暂性催眠自我，跟随梦境，达到短暂定格”
“设计就是将人、空间、产品三方进行的融合”
也是三名业主的职业与性格区分
"To leave the world behind your mind and follow your dream"
“Design is the integration of people, space and objects”
It is also a distinction between the occupations of the three owners
有个能做白日梦的空间是他们三个人的梦想，在成都寻找的路上找到我们。
Being able to daydream is the desire the three owners wishes for, and they have found us in Chengdu.
我们利用老木头与水磨石，给人一个新的感受，充满了自然治愈感。让人可以沉浸在空间里面享受它的氛围。
We used old natural wood as panels and terrazzo to provide people with a sense of spiritual healing; allowing the guests to immerse themselves in the space and enjoying the atmosphere.
绿植作为点缀,与石、木质相互呼应。
The green plants are to compliment the relations between wood and rock.
使用键盘的装置艺术，突显出由工程师转变成为咖啡师那份勿忘初衷的想法，也凸显了技术控对于专业的执着，所以在我们的IP形象也导入了这些元素。
The barista whom once was a chief engineer, wants to emphasize the dedication to the profession and the technical control, thus the installation art of the keyboard highlights the idea of "remain true to our original aspiration".
开放式的咖啡制作空间。即使在等候的人们可以在这里沉下心来，进一步的与咖啡师沟通。
We create an open space for the coffee making, so that people who are waiting can settle down here and further communicate with the barista.
我们使用阶梯式的座位与小圆桌，增加空间利用率的同时让人与人之间有更好的沟通氛围。
We use stair as our seats and small round tables to increase the space utilization rate and allowing guests to have a better communication atmosphere.
三个完全不相干的独立个体，在机缘巧合下碰到了一起，又在一起萌生了开咖啡厅的想法；三个人专业领域各不相同，但是都有个共同的想法就是”逃离“世界，逃离那忙碌的生活。
Three independent individuals met together by chance. What's more, they all share the same dream of opening a coffee shop. The independent individuals have different professional, but they all share the same idea of "escaping from the world and the busy life".
小箭头其实就是双向选择，一个是逃离、一个是进入
The arrow is actually a two-side-way choice, one is to escape, the other is to enter
看到“克莱因蓝”就会联想到死机，也会联想到工程师
The blue used in the visual identity is associated with the “blue screen of death”, which eventually leads you to seek the assistance of a engineer.
字体我们更是使用了，接近打字机字体的西文文字，来表示我们对于键盘设计者的尊重。
We use the typeface as the builder of the typewriter, to show our respect for keyboard designers.
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