对于新手卖家而言，常常会感到困惑的问题之一是：如何选一个细分领域来聚焦产品。实际市场上并没有所谓的“完美”利基，有的热卖品类并不容易再复制，因为市场可能已经达到饱和。相反卖家选择一些小众且竞争没有那么激烈的细分市场，才更有利可图。
但“盲人摸象”式的尝试可能会更容易让你在栽跟头，因为并非所有细分市场都是一颗摇钱树。要真的选对产品，你还需要做足功课，通过系统化的工作来研究产品的整个市场情况。
为此本文盘点了31个细分品类并进一步细分成了720 的小类目，以供卖家参考。由于类目过多，本文将分为上下两篇。
附：值得收藏！650 “小而美”的细分子类目超全盘点，谁会是你心中的No.1？（下篇）
1、时尚
毋庸置疑，时尚品类一直都是炙手可热的利基市场之一。除衣服、鞋子、配饰等，时尚还包含许多子细分市场，包括：
·Handbags/手提包
·Belt Buckles/皮带扣
·Belts/腰带
·Collar Tips/领针
·Fascinators & Headpieces/头饰和头盔
·Gloves & Mittens/手套和连指手套
·Hair Accessories/头饰
·Handbag Accessories/手袋配件
·Handkerchiefs/手帕
·Hats/帽子
·ID & Document Holders/证件夹
·Key Chains, Rings & Finders/钥匙扣&吊环
·Organizers & Day Planners/记事本&日程计划本
·Scarves & Wraps/围巾&披肩
·Shoe Charms/鞋子吊坠
·Sunglasses & Fashion Eyewear/太阳镜& 时尚眼镜
·Ties/领结
·Umbrellas/雨伞
·Wallets/钱包
·Wristbands/护腕
2、医疗健康
医疗健康是另一个有前途的利基市场，拥有许多可盈利的产品和巨大的利润空间。该类别下有许多子细分市场：
·Over-The-Counter Diabetic Aids/非处方糖尿病药物
·Ear Care Products/耳部护理产品
·Feminine Care & Hygiene Products/女性护理及卫生用品
·First Aid Products/急救产品
·Foot Creams & Treatments/足霜及护理
·Hand Sanitizers/消毒杀菌洁手剂
·Hot & Cold Therapies/冷热疗法
·Medical Monitoring & Testing Equipment/医疗监控及检测设备
·Over-The-Counter Medicine/非处方药
·Pill Boxes & Pill Cases/药盒
·Sexual Wellness Products/性健康产品
·Sleeping Aids/助眠产品
·Smoking Cessation Products/戒烟产品
·Squeezable Stress Relievers/可压缩减压产品
·Daily Living Aids/弱残人用品
·Mobility Furniture & Fixtures/无障碍家具及装置
·Mobility/Walking Equipment/移动及行走设备
·Orthopedic Products & Supports/骨科产品及支架
·Acupressure Supplies/按摩用品
·Acupuncture Supplies/针灸用品
·Aromatherapy Supplies/芳香疗法用品
·Alternative Remedies Detox Pads/替代疗法排毒垫
·Electrotherapy Devices/电疗法设备
·Herbal Remedies & Resins/草药及树脂
·Homeopathic Remedies/顺势疗法
·Ion Foot Baths/离子足浴
·Iridology Supplies/虹膜用品
·Light Therapy Devices/光线疗法设备
·Magnetic Therapy Devices/磁治疗设备
·Neti Pots & Cleansers/洗鼻壶及清洁剂
·Self-Help Audiovisuals/自助视听教具
·Titanium Therapy Devices/钛治疗设备
·Electric Toothbrushes/电动牙刷
·Standard Toothbrushes/标准牙刷
·Air & Water Dental Flossers/水牙线
·Children's Oral Care Products/儿童口腔护理产品
·Dental Floss & Flossers/牙线
·Denture Care Products/假牙护理产品
·Mouthwash/漱口水
·Tongue Cleaners/舌头清洁
·Toothbrush Replacement Heads/牙刷可更换刷头
·Toothpaste/牙膏
·Teeth Whitening Products/牙齿美白产品
·Sexual Wellness Body Enhancing Devices/性健康身体增强设备
·Condoms & Contraceptives/避孕套和避孕药
·Sex Lubricants & Lotions/性润滑剂
·Sexual Fantasy, Fetish & Sex Accessories/性幻想，恋物癖和性配件
·Sex Toys/性玩具
·Sexual Remedies & Supplements/性疗法和增补剂
·Contact Lens Care Solutions/隐形眼镜护理液
·Contact Lens Cases/隐形眼镜盒
·Eyeglass Cases/眼镜盒
·Eye Drops & Wash/眼药水及洗液
·Eyeglass Cloths & Sprays/眼镜布和喷雾剂
·Eyeglass Frames/镜框
·Eyeglass Straps & Cords/眼睛带及绳
·Eyepatches & Eyeglass Patches/眼罩及眼镜罩
·Low Vision Magnifiers/低视力放大镜
·Prescription Glasses/验光眼镜
·Reading Glasses/老花镜
·Eyeglass Replacement Lenses/研究更换镜片
·Dietary Supplements/膳食补充剂
·Dietary Supplement Accessories/膳食补充剂配件
·Supplemental Energy Bars, Shakes & Drinks/补充能量棒，奶昔及饮品
·Herb & Botanical Dietary Supplements/草药和植物性膳食补充剂
·Dietary Sports Supplements/饮食运动营养补充品
·Vitamin & Mineral Health Supplements/维生素和矿物质保健品
·Weight Management Supplements/体重控制补充品
·Appetite Control, Suppressants/食欲控制抑制剂
·Body Fat Analyzers/身体脂肪分析仪
·Weight Management Detox & Cleansers/体重管理排毒和清洁
·Weight Management Fat Burners/体重燃脂器
·Meal Replacement Drinks/代餐饮料
·Weight Management Scales/体重秤
·Weight Loss Kits & Accessories/减肥工具及配件
·Weight Loss Program Foods/减肥食品
·Weight Loss Supplements/减肥补充剂
3、珠宝
珠宝一直以来都是高利润品类，这是一个专门针对女性的细分市场。尽管该品类的竞争同样激烈，但其众多子类别仍然利好：
·Engagement Rings/订婚戒指
·Engagement & Wedding Ring Sets/订婚及结婚戒指套装
·Wedding & Anniversary Bands/结婚及纪念日对戒
·Bridal & Wedding Party Jewelry/新娘和婚宴珠宝
·Fashion Anklets/脚链
·Body Jewelry/贴身首饰
·Fashion Bracelets/手链
·Fashion Charms & Charm Bracelets/串饰及手链
·Fashion Earrings/耳环
·Fashion Eyeglass Chains & Holders/眼镜链和支架
·Fashion Hair & Head Jewelry/头饰
·Fashion Jewelry Sets/首饰套装
·Fashion Necklaces & Pendants/项链和吊坠
·Fashion Pins & Brooches/胸针
·Fashion Rings/戒指
·Fashion Toe Rings/脚戒
·Fashion Wristbands/手镯
4、男装
目前男装市场的潜力不容忽视，海外越来越多的男性开始注重穿着打扮。男装本身就是细分市场，其又很多细分市场：
·Men’s Casual Shirts/男士休闲衬衫
·Men’s Dress Shirts/男士商务衬衫
·Men’s T-Shirts/男士体恤衫
·Men’s Athletic Apparel/男士运动装
·Men’s Blazers & Sport Coats/男士运动夹克和运动外套
·Men's Coats & Jackets/男士外套和夹克
·Men's Jeans/男士牛仔裤
·Men's Pants/男士裤装
·Men's Shorts/男士短裤
·Men's Sleepwear & Robes/男士睡衣和睡袍
·Men's Socks/男士袜子
·Men's Suits/男士西装
·Men's Sweaters/男士毛衫
·Men's Sweats & Hoodies/男士汗衫和卫衣
·Men's Swimwear/男士泳衣
·Men's Underwear/男士内裤
·Men's Vests/男士背心
5、鞋子
鞋子是另一个在全球普遍的利基市场。无论你在哪里销售，你都会发现鞋子的巨大市场。不同的国家、地区及场合都包含不同的流行款式，其子类别包括：
·Baby Shoes/婴儿鞋
·Boy Shoes/男童鞋
·Girl Shoes/女童鞋
·Women’s shoes/女士鞋
·Men's Shoes/男士鞋
6、手表
市面上有很多不同类型的手表可出售。你甚至可以通过风格、人群等来进行区分：
·Antique Pocket Watches/古董怀表
·Modern Pocket Watches/现代怀表
·Pocket Watch Tools & Parts/怀表工具及零件
·Pocket Watches/怀表
·Key Ring Watches/钥匙链手表
·Necklace Watches/项链手表
·Nurse Watches/护士手表
·Ring Watches/戒指表
·Watch Batteries/手表电池
·Wristwatch Bands/手表带
·Watch Boxes, Cases & Winders/手表盒、表壳和上链条
·Watch Parts, Tools & Guides/手表零件及工具
7、电子产品
电子产品也是目前大热炙的利基市场之一，其包含众多子类别，包括电动牙刷、电动剃须刀以及手机配件等等。
·Binoculars & Monoculars/双筒望远镜及单筒望远镜
·Binocular Cases & Accessories/双筒望远镜盒及配件
·Telescopes/望远镜
·Telescope Parts & Accessories/望远镜配件
·Binoculars &Telescopes /双筒望远镜及望远镜
·Camera & Photo Accessories/相机及相片配件
·Camera Drones/航拍无人机
·Camera Drone Parts & Accessories/航拍无人机零件及配件
·Camera Manuals & Guides/相机手册和指南
·Digital Cameras/数码相机
·Digital Photo Frames/数码相框
·Film Photography Equipment/胶片摄影设备
·Camera Flashes & Flash Accessories/照相机闪光灯及闪光灯配件
·Camera Lenses & Filters/照相机镜头和滤光片
·Photo Studio & Lighting Equipment/摄像工作室及照明设备
·Camera Replacement Parts & Tools/相机可更换零件及工具
·Camera Tripods & Supports/相机三脚架和支撑
·Video Production & Editing Equipment/视频制作和编辑设备
·Vintage Movie & Photography Equipment/复古电影及照片设备
·Accessory Bundles for Camera and Camcorder/照相机和摄像机配件套装
·Camcorder and Camera Batteries/摄像机和相机电池
·Camera Battery Grips/相机电池握把
·Camera Cables & Adapters/摄像机电缆和适配器
·Camcorder Tapes & Discs/摄像机磁带和光盘
·Camera & Camcorder Lights/照相机及摄像机灯
·Camera Cases, Bags & Covers/相机盒、包、套
·Camera Chargers & Cradles/相机充电器和支架
·Camera Cleaning Equipment & Kits/照相机清洁设备和工具
·Camera LCD Hoods/相机液LCD罩
·Camera Memory Cards/相机内存
·Camera Memory Card Cases/相机内存
·Camera Memory Card Cases Readers & Adapters/相机内存卡盒读卡器和适配器
·Camcorder Microphones/摄像机麦克风
·Photo Albums & Storage Equipment/相册和存储设备
·Camera Remotes & Shutter Releases/相机遥控器和快门开关
·Camera Screen Protectors/相机屏幕保护器
·Camera Straps & Hand Grips/相机背带和把手
·Underwater Camera Cases & Housings/水下照相机外壳
·Camera Viewfinders & Eyecup/相机取景器和镜圈
·Camera & Photo Accessories/相机及相片配件
·Camera Lenses/照相机镜头
·Camera Lens Filters/镜头过滤器
·Auxiliary/Conversion Camera Lenses/辅助或转换相机镜头
·Camera Lens Filter Rings & Holders/相机镜头滤环和支架
·Camera Lens Adapters, Mounts & Tubes/相机镜头适配器，支架和摄像管
·Camera Lens Caps/镜头盖
·Camera Lens Hoods/镜头遮光罩
·Camera Tripods & Monopods/相机三脚架和单脚架
·Camera Stabilizers/相机平衡器
·Camera Tripod Heads/相机三脚架头
·Vehicle Electronics & GPS/汽车电子及GPS
·Car GPS Units/汽车GPS设备
·Car GPS Accessories & Tracking/汽车GPS配件和跟踪
·12-Volt Portable Appliances in Consumer Electronics/12伏便携式电器消费电子产品
·Car Alarms & Security/汽车警报及防盗
·Car Audio in Consumer Electronics/汽车音响消费电子产品
·Car Video Monitors/汽车视频监控
·Car Audio & Video Installation Equipment/汽车影音安装设备
·Car Electronics Accessories/汽车电子配件
·Marine Audio in Consumer Electronics/船用音箱消费电子产品
·Car Radar & Laser Detectors/汽车雷达和激光探测器
·Cell Phones & Accessories- Electronics/手机及配件-电子产品
·Batteries- Cell Phones & Accessories/电池-手机及配件
·Cables & Adapters- Cell Phones & Accessories/电缆和适配器-手机及配件
·Cases, Covers, & Skins- Cell Phones & Accessories/手机壳、手机套及外壳-手机及配件
·Cell Phone Accessories- Cell Phones & Accessories/手机配件-手机及配件
·Cell Phone Parts- Cell Phones & Accessories/手机零件-手机及配件
·Cell Phones & Smartphones- Cell Phones & Accessories/手机及智能手机-手机及配件
·Chargers & Cradles- Cell Phones & Accessories/充电器及底座-手机及配件
·Headsets- Cell Phones & Accessories/耳机--手机及配件
·Screen protectors- Cell Phones & Accessories/屏保-手机及配件
·Smart Watches/智能手表
·Cables & Connectors/电缆及接插件
·Computer Components & Parts/电脑零组件
·Desktops & All-In-Ones-/桌面&一体机
·Drives, Storage & Blank Media/驱动器、存储和空白媒介
·Enterprise Networking & Servers/企业级网络及服务器
·Home Networking & Connectivity/家庭网络及服务器
·Keyboards, Mice, & Pointing/键盘、鼠标和指向装置
·Laptop & Desktop Accessories/笔记本电脑及台式机配件
·Laptops & Netbooks/笔记本与上网本
·Manuals & Resources/手册和资源
·Monitors, Projectors & Accessories/显示器、投影仪和配件
·Power Protection, & Distribution/功率保护装置及配电
·Printers, Scanners, & Supplies/打印机及扫描仪
·Software- Computer & Tablets/软件-电脑和平板电脑
·Tablet & eBook Readers/平板和电子书阅读器
·Tablet & eBook Readers Accessories/平板和电子书阅读器配件
·Tablet & eBook Readers Parts/平板和电子书阅读器零件
·Vintage Computing/老式计算机
8、游戏
不管是智能手机上的简单游戏，还是功能强大的主机游戏或游戏机游戏，游戏主机及周边产品迅速增长，以下是一些能够给你带来巨大收益的游戏细分市场
·Prepaid Gaming Cards/预付费游戏卡
·Replacement Parts & Tools/替换零件及工具
·Strategy Guides & Cheats/视频游戏策略指南和技巧
·Video Game Accessories/视频游戏配件
·Video Game Memorabilia/视频游戏纪念品
·Video Game Merchandise/视频游戏商品
9、婴幼儿
该利基主要针对刚出生的婴儿和蹒跚学步幼儿，你可以向新生儿父母出售很多不同玩具及配件等。
·Baby Gear/婴孩用品
·Baby Activity Centers/婴儿固定式活动中心
·Baby Gyms & Play Mats/婴儿健身及游戏垫
·Baby Jumpers/婴儿连体衣
·Baby Swings/婴儿秋千
·Baby Bouncers & Vibrating Chairs/婴儿吊椅及振动仪
·Baby Playpens & Play Yards/婴儿护栏及游戏围拦
·Baby Play Shades & Tents/婴儿游戏遮阳板和帐篷
·Baby Walkers/婴儿学步车
·Baby Monitors/婴儿监视器
·Baby Proofing/婴儿防护设备
·Baby Thermometers/婴儿温度计
·Baby Bed Rails/婴儿床护栏
·Baby Car Window Signs & Decals/婴儿车窗标志和贴花
·Baby Hearing Protection Earmuffs/婴儿听力保护耳罩
·Baby Safety Gates/婴儿安全门栏
·Baby Shopping Cart Covers/婴儿购物车套
·Toddler Safety Harnesses/学步安全带
·Baby Scales/婴儿秤
·Baby Bath Tubs/婴儿浴桶
·Bath Tub Seats & Rings for Babies/浴缸座椅及浴盆环
·Baby Bathing Accessories/婴儿沐浴配件
·Baby Bathing & Grooming Gift Sets/婴儿沐浴和美容礼品套装
·Baby Health & Grooming products/婴儿保健和美容产品
·Baby Shampoos & Soaps/婴儿洗发水和香皂
·Skincare for Babies/婴儿护肤品
·Baby Towels & Washcloths/婴儿毛巾
·Baby Wipe Warmers/婴儿湿巾加热器
·Baby Wipes/婴儿湿巾
·Baby Changing Pads & Covers/婴儿尿布垫
·Baby Cloth Diapers/婴儿尿布
·Diaper Bags/尿布袋
·Diaper Covers/尿布套
·Diaper Disposal Supplies/尿布处置用品
·Diaper Stackers/尿布收纳袋
·Baby Disposable Diapers/婴儿一次性尿布
·Baby Swim Diapers/婴儿游泳尿布
·Nursery Bedding Sets/儿童房床上用品套装
·Crib Pillows/婴儿枕头
·Nursery Blankets & Throws/儿童房毛毯和休闲毯
·Nursery Bumpers/儿童房防护栏
·Crib Netting & Canopies/婴儿床、蚊帐和檐篷
·Cribskirts & Dust Ruffles/裙和防尘褶边
·Decorative Nursery Pillows/装饰儿童房枕头
·Crib Duvet Covers & Sets/婴儿床被套及套装
·Crib Duvet Inserts/婴儿床羽绒被衬垫
·Nursery Mattress Pads & Covers/儿童房床褥和床罩
·Crib Pillowcases & Shams/婴儿床枕套和枕套
·Nursery Quilts & Coverlets/婴儿棉被及床罩
·Nursery Bed Sheets & Sets/婴儿床单及套装
·Nursery Sleeping Bags & Sleep sacks/婴儿睡袋
·Nursery Boxes & Storage/婴儿床护理盒及存储
·Nursery Lamps & Shades/婴儿床灯及灯罩
·Nursery Mats & Rugs/婴儿床垫和地毯
·Nursery Mobiles/婴儿床活动玩具
·Nursery Night Lights/婴儿床夜灯
·Nursery Picture Frames/婴儿床相框
·Nursery Wall Décor/婴儿房房墙面装饰
·Nursery Wall Letters/婴儿墙面字母
·Nursery Window Treatments/婴儿房窗户装饰
·Bedside Sleepers/床边婴儿床
·Baby Dressers/婴儿衣柜
·Nursery Bassinets & Cradles/婴儿摇篮
·Nursery Changing Tables/婴儿尿布更换台
·Nursery Crib Mattresses/婴儿床床垫
·Baby Moses Baskets/婴儿床篮
·Nursery Furniture Sets/婴儿家具套装
·Nursery Rockers & Gliders/婴儿摇椅和吊椅
·Baby Bibs & Burp Cloths/婴儿围嘴
·Baby Food/婴儿食品
·Baby Booster Chairs/婴儿加高座椅
·Baby Bottle Feeding/婴儿硅胶奶瓶
·Baby Bottle & Food Warmers/婴儿奶瓶和食物加热器
·Breastfeeding/Nursing/母乳喂养及护理
·Baby Cups, Dishes & Utensils/婴儿杯、盘子和餐具
·Baby Food Grinders & Blenders/婴儿食品研磨机和搅拌机
·Baby High Chairs/婴儿高脚椅
·Baby Pacifiers/婴儿奶嘴
·Pacifier Clips & Cases/婴儿奶嘴夹
·Baby Teethers/婴儿出牙嚼器
·Potty Training/如厕训练
·Pregnancy Pillows/怀孕枕头
·Strollers/折叠式婴儿车
·Baby Feeding Supplies/婴儿喂养用品
·Bath Accessory Sets/浴室配件套装
·Bath Caddies & Bathroom Storage Equipment/沐浴用品架、浴室存储设备
·Bathmats, Rugs & Toilet Covers/浴垫、地毯和马桶盖
·Medicine Cabinets/药品柜
·Bathroom Mirrors/浴室镜
·Non-Slip Bathroom Appliques & Mats/防滑浴室贴花和垫子
·Bathroom Scales/浴室磅秤
·Bathroom Shelves/浴室架
·Shower Curtains/浴帘
·Shower Curtain Hooks/浴帘挂钩
·Bathroom Soap Dishes & Dispensers/浴室肥皂碟和分配器
·Tissue Box Covers/纸巾袋
·Toilet Brushes & Sets/马桶刷及套装
·Toilet Paper Storage & Covers/厕纸存储及保护套
·Toothbrush Holders/牙刷架
·Bath Towels & Washcloths/浴巾和毛巾
·Bathroom Tumblers/浴室玻璃杯
·Wall Hooks & Hangers/墙钩和衣架
10、床上用品
床上用品同样销路很好。一些新奇且样式流行的产品尤其受欢迎。
·Bed Pillows/床上枕头
·Bed Skirts/床裙
·Blankets & Throws/毯子和毛毯
·Bed Netting & Canopies/蚊帐和檐篷
·Comforters & Bedding Sets/棉被和被套
·Decorative Bed Pillows/装饰床上枕头
·Duvet Covers & Bedding Sets/被套和床上用品
·Mattress Pads and Feather Beds/床垫和羽绒床
·Pillow Shams/绣花枕套
·Quilts, Bedspreads & Coverlets/棉被、床罩和床罩
·Sheets & Pillow cases/床单枕套
11、家具
家具是室内装饰中重要的部分，消费者喜欢挑选一些时髦又实用的家具来设计和装饰他们的家。
·Armoires & Wardrobes/大型衣橱和衣柜
·Bar Carts & Serving Carts/酒吧推车和服务推车
·Bar Stools/高脚椅
·Bean Bags & Inflatable Furniture/带吸盘挂件及充气家具
·Beds & Mattresses/床和床垫
·Bedroom Furniture Sets/卧室家具套装
·Benches & Stools/椅子和长凳
·Bookcases/书架
·Cabinets & Cupboards/橱柜
·CD & Video Racks/CD和视频架
·Chairs/椅子
·Home Office Furniture/家庭办公家具
·Dining Furniture Sets/餐厅家具套装
·Dressers & Chests of Drawers/梳妆台和抽屉柜
·Entertainment Centers & TV Stands/电视支架、电视柜
·Futons, Frames & Covers/日式床垫、框架、床罩
·Nightstands/床头柜
·Ottomans, Footstools & Poufs/脚垫、脚凳和坐垫
·Screens & Room Dividers/屏风和隔断
·Sideboards & Buffets/餐具柜
·Furniture Slipcovers/家具沙发套
·Sofas, Loveseats & Chaises/沙发、两人沙发及椅子
·Tables/桌子
·Trunks & Chests/后备箱&箱子
·Vanities & Makeup Tables/梳妆台与化妆桌
（来源：选品官）
以上内容属作者个人观点，不代表雨果网立场！本文经原作者独家授权供稿，转载需经雨果网授权同意。
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