1.To understand fully a society’s actions and its points of view, one must have an appreciation for the influence of historical events.，今天小编就来聊一聊关于国际市场营销学论述题题库?接下来我们就一起去研究一下吧!
国际市场营销学论述题题库
1.
To understand fully a society’s actions and its points of view, one must have an appreciation for the influence of historical events.
对
2 Recording of historic events by historians belonging to different cultures gives us a subjective view of history.
对
3.
In the context of U.S. foreign policies, the Monroe Doctrine, in its broadest interpretation, meant that Americans were a chosen people ordained by God to create a model society. 错
4.In the context of U.S. foreign policies, the Monroe Doctrine dictated the abstention of the United States from European political affairs. 对
5.According to some economists, economic prosperity is a factor that leads to decline in fertility rates. 对
6.Most of the major industrialized countries have sufficient internal population growth to maintain themselves.错
7.Trade routes represent the attempts of countries to overcome economic and social imbalances created in part by the influence of geography. 对
8.Continuous improvements in electronic communications have facilitated the expansion of trade.
对
1.Which of the following is 对 of culture?
A.
It is a set of texts considered to be sacred.
B.
It is a society’s accepted basis for responding to external and internal events.
C.
It is a branch of philosophy dealing with beauty and taste.
D.
It is the philosophical study of being and knowing.
E.
It is a set of rules governing socially acceptable behavior.
答案:B
2.In the context of U.S. foreign policy in the 19th and the 20th centuries, _____, in its broadest interpretation, meant that Americans were a chosen people ordained by God to create a model society.
A.
Roosevelt Corollary
B.
Monroe Doctrine
C.
Hays Corollary
D.
Grant Mandate
E.
Manifest Destiny
答案：E
3.The Manifest Destiny specifically referred to the:
A.
political clout of the United States over European countries.
B.
territorial expansion of the United States from the Atlantic to the Pacific.
C.
focus on investment and infrastructure development in Asia-Pacific.
D.
network of intelligence operations across the world, especially the Communist world.
E.
“white man’s burden” to develop the underdeveloped parts of the world.
答案：B
4.The _____, a cornerstone of early U.S. foreign policy, dictated that no further European colonization in the New World would be accepted.
A.
Madison Corollary
B.
Monroe Doctrine
C.
Hays Corollary
D.
Wilson Policy Position
E.
Manifest Destiny
答案：B
5._____ is the study of the earth’s surface, climate, continents, countries, peoples, industries, and resources.
A.
Geophysics
B.
Geography
C.
Cartography
D.
Demography
E.
Remote sensing
答案：B
6._____ includes an understanding of how a society’s culture and economy are affected as a nation struggles to supply its people’s needs within the limits imposed by its physical makeup.
A.
Remote sensing
B.
Geography
C.
Cartography
D.
Demography
E.
Geomatics
答案：B
7.In the context of social responsibility and environmental management, which of the following is a byproduct of pollution controls?
A.
Corporate environmental responsibility.
B.
Higher tariffs against developing countries.
C.
The disposal of hazardous waste.
D.
Reduced availability of petroleum products.
E.
The emission of greenhouse gases.
答案：C
8._____ development is a joint approach among those who seek economic growth with “wise resource management, equitable distribution of benefits and reduction of negative effects on people and the environment from the process of economic growth.”
A.
Parallel
B.
Global
C.
Sustainable
D.
Unrestricted
E.
Holistic
答案：C
9.Which of the following sources of energy provides the preponderance of energy in much of the underdeveloped world?
A.
Nuclear power
B.
Human labor
C.
Wind energy
D.
Geothermal power
E.
Fossil fuel
答案：B
10.Which of the following statements is true with respect to the economic effects of controlling population growth?
A.
Fertility rates increase proportionately to the rate of economic growth.
B.
A decline in fertility rate is a function of economic prosperity.
C.Lower male-female ratios favor higher fertility rates.
D.
Developing nations tend to have lower fertility compared to developed nations.
E.
Higher population growth rates have resulted in increased global trade.
答案：B
11.Which of the following is true of the industrialized world’s population?
A.
It is increasing at an unprecedented pace.
B.
It is in decline and rapidly aging.
C.
It mainly consists of young adults.
D.
It is similar to the populations of developing countries.
E.
It has remained constant for a long time.
答案：B
12.Which of the following is the most universal means used by governments to control birthrates?
A.
Family planning
B.
Universal access to healthcare
C.
High literacy levels
D.
Education for women
E.
Improved nutrition
答案：A
13.Which of the following was the earliest trade route?
A.
Land routes
B.
The Internet
C.
Sea routes
D.
Underground routes
E.
Air routes
答案：A
1.Why do historical records tend to be subjective? Why is a proper understanding of this concept essential for a marketer?
答案解析：Historical events always are viewed from one’s own biases and self-reference criteria (SRC), and thus, what is recorded by one historian may not be what another records, especially if the historians are from different cultures. Historians traditionally try to be objective, but few can help filtering events through their own cultural biases. Our perspective not only influences our view of history but also subtly influences our view of many other matters. For example, maps of the world sold in the United States generally show the United States at the center, whereas maps in Britain show Britain at the center, and so on for other nations. For a marketer, a crucial element in understanding any nation’s business and political culture is the subjective perception of its history.
2.in the context of social responsibility and environmental management, what is sustainable development?
答案解析：Sustainable development is a joint approach among those (e.g., governments, businesses, environmentalists, and others) who seek economic growth with “wise resource management, equitable distribution of benefits and reduction of negative effects on people and the environment from the process of economic growth.” Sustainable development is not about the environment or the economy or society. It is about striking a lasting balance between all of these. More and more companies are embracing the idea of sustainable development as a “win–win” opportunity. Responsibility for protecting the environment does not rest solely with governments, businesses, or activist groups; however, each citizen has a social and moral responsibility to include environmental protection among his or her highest goals.
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