现今，世界各国越来越重视全球市场，马来西亚的 NSB 家电为了走向世界，特意邀请了国际著名设计师 Karim Rashid，为其设计一款现代天花板风扇，并取名为 NSB Superstar 系列 Swish。
Karim 以具象且细腻的线条和曲线勾勒出了 Swish 的整体造型，它简约的外形给现代家居环境增添了一丝柔和感。在 Karim 看来，Swish 代表着一种有创造力的生活方式。
从功能出发，Swish 风扇的风力能够吹到11英尺远的地方，且无任何噪音；同时，它由直流电机驱动，并附带一个LED照明灯，节能又环保。这是一个集摩登时尚外观与节能高科技内涵于一体的吊扇。
NSB 创始人 Jo Hooi 对于此次与 Karim Rashid 合作做了一个访谈，以下是访谈记录。
访 谈 内 容
Z 代表主持人，JH 代表 Jo Hooi
Z : How did the collaboration with Karim Rashid begin?
JH：It actually began through Iko In (Founder of Creative Home Magazine), he introduced me to Karim Rashid and so from there, we at NSB had the idea of collaborating with an international designer as it gives us the chance to go global with our products. We want to expand from just Malaysia.
Z : 你是怎样跟Karim Rashid合作呢？
JH：这次合作实际上是创意家居杂志创始人Iko In把我介绍给了Karim Rashid，所以我才会有一个和国际著名设计师合作的想法，这能让我们的产品走向全球。我们想开拓马来西亚以外的市场。
Z : How can Karim Rashid help you go global?
JH：As Karim is an international designer, he is internationally well known. People know him for his unique product design and his designs can help us build our reputation as well as going global with the designs and products.
Z：Karim Rashid怎么帮助你们的产品走向全球呢？
JH：Karim是世界著名设计师，他在国际上是非常知名的，人们知道他独特的产品设计，他的设计就能帮助我们建立声誉，从而走向世界。
Z：Karim Rashid has a very eccentric and peculiar style – how do you think the Malaysian market will receive his designs?
JH：I think they will like it very much. All his designs are very unique and he really understands the local interior designs which is definitely helpful.
Z：你认为马来西亚市场会接受Karim Rashid这种独特的设计风格吗？
JH：我想他们会非常喜欢的。他所有的设计都非常独特，而且他懂当地的室内设计，这对我们是非常有帮助的。
Z：Karim has designed six different fans for NSB – can you share some details about the designs?
JH：His designs are simple – simple for a fan, but difficult to manufacture. It took us almost two years to come up with the SWISH prototype, which we completed about only a couple of months ago. The thing about fans is that it is really simple to assemble – you need a motor, housing, a blade and that’s pretty much it.
Z：你能分享一些关于Karim设计这款风扇的细节吗？
JH：他的设计的风扇看似简单，但很难制造。我们差不多花了两年的时间才提出了SWISH原型，这也是我们在几个月前完成的。对于消费者来说，它的组装非常简单，你只需要一个电机，外壳，刀片就行。
Z： And what about with Karim Rashid’s designs – the SWISH?
JH： What we did with Karim was come up with an entirely new fan and design – which was a very tedious process. It certainly took a lot of time and effort. His designs are slightly different from conventional fan designs as his fan is attached to the motor itself, meaning whenever we had to make changes, we had to create the whole thing again. The good thing is that we learnt new things by making all these minor adjustments each time. For an example, with the pitch and the steepness of the fan – we had to play around with these factors so that we could achieve a comfortable and quiet wind. we wanted to get a powerful and comfortable wind with very low noise pollution.
Z： 那么你如何评价Karim Rashid有关 SWISH的设计呢？
JH：设计其实是一个非常乏味的过程，需要花很多的时间和精力。他的设计与传统的风扇设计略有不同，他把风扇与电机本身相连，这意味着每一次改变，我们都得全部从头开始。好的事情是，我们每做的一次调整，都能让我们学到新的东西。例如，我们必须充分考虑风扇的高低和陡峭度，这样才能找到舒适安静的风力。我们想要得到一个噪音非常低但又要有强力舒适的风。
Z：The design of SWISH is very different from your normal fan, in that it doesn’t have 2, 3 or 5 blades. How effective is his design for a fan?
JH：This is the first time we are doing this type of fan. To our surprise, it was actually very effective – the wind can reach up to 11 feet. The normal wind direction of a fan pushes the wind downwards and outwards, so when you stand further away, you can’t feel the wind much as it’s at your feet. With the SWISH, you can surprisingly feel the wind at waist height, even standing at 11 feet away. The coverage area of the wind was certainly a surprise for us.
Z：SWISH的设计与普通的风扇有很大的差别，它没有多个叶片，那会不会影响消费者的实际使用情况呢？
JH：SWISH确实是我们一次大胆的尝试，但令我们惊讶的是，它实际上是非常有效的—它的风力能吹到11英尺以外。一般风扇的正常风向将风向下推向外，所以当你站得更远的时候，你感觉不到风的影响，但如果用SWISH，哪怕你站在11英尺远的地方，你都可以感受到腰部以上的风，这给了我们很大的惊喜。
Z： What do you like about the Karim Rashid’s designs?
JH：All of his designs are very curvy, they aren’t edgy. The curves are beautiful and I think they will blend very well with all interiors.
Z：你喜欢Karim Rashid的设计？
JH：他所有的设计都充盈着曲线元素。曲线很漂亮，而且我认为它与所有内饰融合得非常好。
Z： What are the other features of SWISH?
JH：It is a DC motor fan. Compared to traditional fans, it consumes very little energy – from our results so far on what we have tested, it can take 43 Watts at maximum speed, and we are currently trying to further reduce the power consumption and take it down to about 20 Watts.
Z：SWISH还有什么其他功能吗？
JH：这是一个直流电风扇。与传统风扇相比，它消耗的能量非常少，从目前我们所测试的结果来看，它最大速度可以达到43瓦，而且我们尝试进一步降低它的功耗，大概降低到20瓦左右。
通过这段访谈，我们了解到：在这个全球化时代，设计产生的巨大价值能深刻地影响着品牌的发展，一个有表现力的设计能让品牌在国际市场占据一席之地，这就是设计的力量。
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