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社科类研究生如何查找文献
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今天小编以论文《基于体验和协同视角的虚拟社区团购决策机制及评价体系研究》为例,为大家带来《博士论文摘要与关键词》,一起来看看吧!
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Today, the editor takes the paper "Research on the Decision-making Mechanism and Evaluation System of Virtual Community Group Purchase Based on Experience and Collaboration Perspective" as an example, and brings you "abstract and Keywords of Doctoral Dissertation", let's take a look!
建议在浏览的同时参照文献原文 以获得最佳的阅读体验
【1】原文
摘要(节选):
随着移动互联网时代的到来,移动互联网应用不断地发展演进,其社区化程度愈发明显,社会化媒体技术与应用愈发普及,在线消费者对线上应用愈发依赖,借助于在线的虚拟社区平台消费者通过社交化的协同互动交流购买信息,聚集成潜在的购买团体,并积极运用移动互联网环境下的社交媒体工具实时便捷地进行团体购买活动,以便获得最佳的功利体验。与此同时,虚拟社区中的在线消费者通过形式多样的社会化交互和协同,在获得功利体验的同时,也在不断的加强其自身的社交体验和享乐体验,并在此基础上对虚拟社区团购提出更高的可用体验诉求,持续提升虚拟社区团购成员在团购过程中的全方位购买体验。不难看出,虚拟社区团购是团购发展到一定阶段的产物,是电子商务新模式与互联网社区化发展潮流相融合的产物,网络团购嫁接虚拟社区成为团购商业模式发展的潮流和趋势。
With the advent of the era of mobile Internet, mobile Internet application development evolution unceasingly, more apparent, the degree of community social media technology and applied more and more popular, online consumers increasingly rely on the online application, with the help of the online virtual community platform consumers by buying information on the coordination of social interaction and gathered into a potential buying groups, And actively use the social media tools in the mobile Internet environment to carry out group purchasing activities in real time and conveniently, so as to obtain the best utilitarian experience. At the same time, the virtual community of online consumers through various forms of social interaction and collaboration, at the same time, to achieve a utilitarian experience also constantly strengthen its own social experience and pleasure experience, and on this basis of the available experiences of virtual community group put forward a higher demand, enhance the virtual community comprehensive shopping experience in the process of group members in the group. It is not difficult to see that virtual community group buying is the product of the development of group buying to a certain stage, is the product of the integration of the new model of e-commerce and the development trend of Internet community, online group buying combined with virtual community has become the development trend and trend of group buying business model.
从体验和协同的角度来说,虚拟社区团购作为一种特殊的协同购买形式有其自身的特点,它既具备协同购买追求社交体验、享乐体验和流体验的特征,同时由于其专注于价格优势,所以其还具备明显的追求功利体验的特质。因此本研宄基于顾客体验理论和协同购买理论从社会化和协同视角对虚拟社区团购定价和决策机制进行了分析,根据顾客体验和虚拟社区团购本身的特点,分别从最优定价、需求聚集、社区体验的三要素层面,划分了三种不同体验导向的虚拟社区团购运行机制,同时也从三个层面实现了研宄创新。首先,从一个全新的视角来解读我国电子商务发展的新模式,实现了研宄对象的研究体系框架的创新,构建了较为完备的虚拟社区团购分析框架,为后续深入研究奠定了坚实的理论基础和系统的研宄框架;其次,实现了电子商务新模式在新环境下的本地化创新,虽然网络团购起源于国外,但其得到蓬勃发展确是在国内,这得益于移动互联网时代社交媒体发展的大潮,同时也和本地化消费者行为决策模式密不可分,因此本研究……
From the perspective of experience and collaboration, group buying in virtual communities, as a special form of collaborative purchase, has its own characteristics. It not only has the characteristics of pursuing social experience, hedonic experience and streaming experience in collaborative purchase, but also has the obvious characteristics of pursuing utilitarian experience because it focuses on price advantages. So this research Gui based on the theory of customer experience and the theory of synergy to buy to the virtual community from the perspective of social and collaborative group purchase pricing and decision-making mechanism is analyzed, according to the characteristics of the customer experience and the virtual community group itself, respectively from the optimal pricing, requirements gathering, three elements of community experience level, divides the three different experience oriented virtual community group-buying operation mechanism, At the same time, research innovation has been realized from three aspects. First of all, it unscrambles the new model of e-commerce development in China from a new perspective, realizes the innovation of research system framework of research objects, and constructs a relatively complete analysis framework of virtual community group-buying, which lays a solid theoretical foundation and systematic research framework for subsequent in-depth research. Secondly, the localization innovation of the new e-commerce model in the new environment is realized. Although online group buying originated from abroad, it is in China that it is booming, which is due to the tide of social media development in the era of mobile Internet, and is inseparable from the localized consumer behavior and decision-making model. Therefore, this study...
首先……
其次……
最后……
First of all...
The second...
And finally...
关键词:虚拟社区团购;虚拟社区体验;最优定价;需求聚集;四元互惠战略;评价体系
【2】分析(1)摘要结构
在写论文摘要时需要注意它的五要素,分别是问题陈述、目的、方法、结果和结论。
问题描述是指描述文章所要解决的问题,并说明该问题的重要性。
目的是指围绕要解决的问题,指出研究的范围、目的、重要性和前提条件,比问题的描述更加具体。
在方法介绍中需要简述课题的工作流程,文章研究的主要内容是什么,在这个过程中做了哪些工作。如果该方法是自己构建的,那么在摘要中说明本文提出了什么样的方法。
结果是指陈述研究之后重要的发现、成果和价值。论文中可出现多个结果,在摘要里只需要呈现经过归纳和可形成重要结论的结果。
结论与结果不同,它是指对课题的研究所得出的已证实的正确观点,并在结论中说明该课题对现实的价值。
When writing an abstract, you need to pay attention to its five elements, which are the problem statement, purpose, method, results, and conclusion.
Problem description refers to the description of the problem that the article aims to solve and the importance of the problem.
The purpose is to point out the scope, purpose, importance and preconditions of the research around the problem to be solved, which is more specific than the description of the problem.
In the method introduction, it is necessary to briefly describe the work flow of the subject, what is the main content of the article research, and what work has been done in this process. If the method is constructed by yourself, then state in the abstract what kind of method this paper proposes.
Outcomes refer to the statement of significant findings, outcomes and values following the research. Multiple results can appear in the paper, and only the results that can be summarized and lead to important conclusions need to be presented in the abstract.
The conclusion is different from the result, it refers to the proven correct view of the research on the subject, and the value of the subject to reality is stated in the conclusion.
(2)写作注意事项
在撰写摘要时,需要注意的事项有:
① 避免内容与引言和结论中的部分相同。
② 在表明结论时不能夸大其词,需要实事求是。
③ 五要素的顺序不能错位,重要性较低的部分可以适当省略。
④ 摘要长度不能太长,也不能过短。
⑤ 摘要中不能出现图表、公式,不能引用其他文献。
In writing the summary, some points to note are:
① Avoid parts of the same content as the introduction and conclusion.
② In stating the conclusion, we should not exaggerate it and seek truth from facts.
③ The order of the five elements can not be misplaced, and the part of low importance can be appropriately omitted.
④ The length of the abstract should not be too long, nor too short.
⑤ Charts and formulas should not appear in the abstract, and other literatures should not be cited.
(3)关键词的选取
论文的关键词可以从标题和论文主体中进行提取。
论文的标题体现了论文的主题、研究方法等内容,因此选择关键词应首先考虑从标题中选取。
同时,部分论文的标题并不具体,如果仅从标题中选取关键词,会忽略掉一些关键信息。我们在对文献进行主题分析,弄清该文的主题概念和中心内容后,从摘要、前言、结论等蕴含重要信息的章节中提取与主题概念一致的词和词。
The key words of the paper can be extracted from the title and the body of the paper.
The title of the paper reflects the theme of the paper, research methods and other content, so the selection of keywords should be first considered from the title.
At the same time, the titles of some papers are not specific. If keywords are only selected from the titles, some key information will be ignored. After making a topic analysis of the literature and clarifying the theme concept and central content of the article, we extracted words and words consistent with the theme concept from the chapter containing important information such as abstract, preface and conclusion.
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翻译参考来源:Deepl。
内容参考来源:
[1] 代文锋. 区间直觉模糊多属性群决策方法研究[D].大连理工大学,2018.