宜家家居(IKEA)于1943年创建于瑞典,已成为全球最大的家具家居用品企业,销售主要包括座椅/沙发系列、办公用品、卧室系列、厨房系列、照明系列、纺织品、炊具系列、房屋储藏系列、儿童产品系列等约10,000个产品。

宜家家居的品牌设计调研(家居巨头-宜家)(1)

宜家全新LOGO设计,在原来品牌LOGO上进行了提升,字体LOGO设计更加简约国际范,识别上更强,符合当下设计发展趋势。

色彩上也更加艳丽,纯度进行了提高。

宜家家居的品牌设计调研(家居巨头-宜家)(2)

宜家家居的品牌设计调研(家居巨头-宜家)(3)

这是宜家一些有趣的创意设计,在一家老品牌及厂商进行了创作,互联网属性/爆笑属性比较强,便于在线上传播。

宜家家居的品牌设计调研(家居巨头-宜家)(4)

宜家家居的品牌设计调研(家居巨头-宜家)(5)

宜家家居的品牌设计调研(家居巨头-宜家)(6)

宜家家居的品牌设计调研(家居巨头-宜家)(7)

宜家家居的品牌设计调研(家居巨头-宜家)(8)

宜家家居的品牌设计调研(家居巨头-宜家)(9)

宜家家居的品牌设计调研(家居巨头-宜家)(10)

拉得慌吗 有点意思

宜家家居的品牌设计调研(家居巨头-宜家)(11)

宜家家居的品牌设计调研(家居巨头-宜家)(12)

宜家家居的品牌设计调研(家居巨头-宜家)(13)

宜家家居的品牌设计调研(家居巨头-宜家)(14)

宜家家居的品牌设计调研(家居巨头-宜家)(15)

宜家家居的品牌设计调研(家居巨头-宜家)(16)

宜家家居的品牌设计调研(家居巨头-宜家)(17)

宜家家居的品牌设计调研(家居巨头-宜家)(18)

宜家家居的品牌设计调研(家居巨头-宜家)(19)

宜家家居的品牌设计调研(家居巨头-宜家)(20)

宜家家居的品牌设计调研(家居巨头-宜家)(21)

宜家家居的品牌设计调研(家居巨头-宜家)(22)

宜家家居的品牌设计调研(家居巨头-宜家)(23)

宜家家居的品牌设计调研(家居巨头-宜家)(24)

宜家家居的品牌设计调研(家居巨头-宜家)(25)

宜家家居的品牌设计调研(家居巨头-宜家)(26)

宜家家居的品牌设计调研(家居巨头-宜家)(27)

宜家家居的品牌设计调研(家居巨头-宜家)(28)

宜家家居的品牌设计调研(家居巨头-宜家)(29)

宜家家居的品牌设计调研(家居巨头-宜家)(30)

宜家家居的品牌设计调研(家居巨头-宜家)(31)

宜家家居的品牌设计调研(家居巨头-宜家)(32)

宜家家居的品牌设计调研(家居巨头-宜家)(33)

宜家家居的品牌设计调研(家居巨头-宜家)(34)

宜家家居的品牌设计调研(家居巨头-宜家)(35)

宜家家居的品牌设计调研(家居巨头-宜家)(36)

宜家家居的品牌设计调研(家居巨头-宜家)(37)

宜家家居的品牌设计调研(家居巨头-宜家)(38)

宜家家居的品牌设计调研(家居巨头-宜家)(39)

宜家家居的品牌设计调研(家居巨头-宜家)(40)

宜家家居的品牌设计调研(家居巨头-宜家)(41)

宜家标准英文字体设计

宜家家居的品牌设计调研(家居巨头-宜家)(42)

宜家创意图标设计

宜家家居的品牌设计调研(家居巨头-宜家)(43)

宜家产品手册视觉设计规范

宜家家居的品牌设计调研(家居巨头-宜家)(44)

宜家家居的品牌设计调研(家居巨头-宜家)(45)

宜家家居的品牌设计调研(家居巨头-宜家)(46)

宜家家居的品牌设计调研(家居巨头-宜家)(47)

宜家家居的品牌设计调研(家居巨头-宜家)(48)

宜家家居的品牌设计调研(家居巨头-宜家)(49)

宜家家居的品牌设计调研(家居巨头-宜家)(50)

宜家家居的品牌设计调研(家居巨头-宜家)(51)

宜家家居的品牌设计调研(家居巨头-宜家)(52)

宜家家居的品牌设计调研(家居巨头-宜家)(53)

宜家家居的品牌设计调研(家居巨头-宜家)(54)

宜家家居的品牌设计调研(家居巨头-宜家)(55)

宜家创意产品海报/平面广告/KV设计

宜家家居的品牌设计调研(家居巨头-宜家)(56)

宜家家居的品牌设计调研(家居巨头-宜家)(57)

宜家家居的品牌设计调研(家居巨头-宜家)(58)

这组创世设计是通过鸟瞰的视觉设计来呈现的

宜家家居的品牌设计调研(家居巨头-宜家)(59)

宜家家居的品牌设计调研(家居巨头-宜家)(60)

宜家家居的品牌设计调研(家居巨头-宜家)(61)

宜家家居的品牌设计调研(家居巨头-宜家)(62)

这些海报设计慢慢的创意啊

宜家家居的品牌设计调研(家居巨头-宜家)(63)

宜家家居的品牌设计调研(家居巨头-宜家)(64)

宜家家居的品牌设计调研(家居巨头-宜家)(65)

宜家家居的品牌设计调研(家居巨头-宜家)(66)

手机端线上网页设计

宜家家居的品牌设计调研(家居巨头-宜家)(67)

宜家家居的品牌设计调研(家居巨头-宜家)(68)

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宜家家居的品牌设计调研(家居巨头-宜家)(72)

宜家家居的品牌设计调研(家居巨头-宜家)(73)

宜家家居的品牌设计调研(家居巨头-宜家)(74)

宜家家居的品牌设计调研(家居巨头-宜家)(75)

宜家家居的品牌设计调研(家居巨头-宜家)(76)

宜家家居的品牌设计调研(家居巨头-宜家)(77)

宜家家居的品牌设计调研(家居巨头-宜家)(78)

宜家家居的品牌设计调研(家居巨头-宜家)(79)

宜家家居的品牌设计调研(家居巨头-宜家)(80)

宜家家居的品牌设计调研(家居巨头-宜家)(81)

宜家家居的品牌设计调研(家居巨头-宜家)(82)

宜家家居的品牌设计调研(家居巨头-宜家)(83)

宜家家居的品牌设计调研(家居巨头-宜家)(84)

宜家家居的品牌设计调研(家居巨头-宜家)(85)

宜家家居的品牌设计调研(家居巨头-宜家)(86)

宜家家居的品牌设计调研(家居巨头-宜家)(87)

宜家家居的品牌设计调研(家居巨头-宜家)(88)

宜家家居的品牌设计调研(家居巨头-宜家)(89)

宜家家居的品牌设计调研(家居巨头-宜家)(90)

宜家家居的品牌设计调研(家居巨头-宜家)(91)

宜家家居的品牌设计调研(家居巨头-宜家)(92)

宜家家居的品牌设计调研(家居巨头-宜家)(93)

宜家家居的品牌设计调研(家居巨头-宜家)(94)

宜家家居的品牌设计调研(家居巨头-宜家)(95)

宜家家居的品牌设计调研(家居巨头-宜家)(96)

宜家家居的品牌设计调研(家居巨头-宜家)(97)

讨论:相比之前的LOGO不是觉得变好了还是?

朴琢设计策划(北京)整理编辑,欢迎留言讨论

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