20年前，白云大妈在春晚舞台上讲了自己在一只羊身上薅毛织毛衣把羊薅秃了的故事。
而如今，知名视频网站Bilibili（下称B站）的一位UP主率大量粉丝“薅羊毛”，几乎“薅死”了一家果农网店。
近日，一淘宝店家因操作失误，将26元4500克的脐橙写成了4500斤。
B站的一位网红UP主“路人A-”发现后立即在其“羊毛群”中号召粉丝前去“薅羊毛”，在该店大量下单。 后又在商家无法发货的情况下，恶意投诉商家“虚假宣传”以获取赔付保证金，导致该店铺直接关店，店家损失惨重。
China's Bilibili video platform partnered with online-shopping website Taobao on Thursday to address a case of farmers who were allegedly taken advantage of by a group of shoppers. The farmers reportedly went bankrupt after losing their entire 100,000 yuan cash deposit on Taobao because of a typo – the owner set "26 yuan/2,250kg" instead of "26 yuan/4,500g" when setting up the listing for oranges. The mistake was soon noticed and shared online by a KOL "Luren A-" on Bilibili, who was known for spotting "bug offers." Shoppers then flooded the shop which resulted in it being shut down.
11月7日中午，淘宝网官方微博对此回应称，已将这家店“保护”起来，会在法律、规则允许的情况下，尽最大可能减少各方损失。
同日下午，B站官方微博发文称，已将涉事UP主封号。
11月8日上午，被恶意下单的淘宝店铺已经恢复营业。
The incident has stirred wide anger online, with netizens calling for justice for farmers. In response, Bilibili announced it was banning "Luren A-" and Taobao has promised to protect the farmers and appealed for users to boycott similar types of accounts.
这场风波到今天也算尘埃落定，但还有一些事值得我们思考：
带来如此复杂后果的“薅羊毛”到底是什么？它又是怎么对普罗大众造成影响的？
“双十一”越发近了，天天都有人找小编“助力盖楼”争取优惠。
其实求助盖楼也好，转发领券也好，拼购凑购物津贴也好，都算是广义上的“薅羊毛”。
“薅羊毛”——
以年轻人为主的群体对银行等金融机构及各类商家开展的一些优惠活动产生了浓厚兴趣，并专门出现了这样一批人，搜集各个银行等金融机构及各类商家的优惠信息，在网络和朋友圈子中广为传播。
"Wool pulling" --
Some young people have developed a strong interest in preferential activities carried out by financial institutions and various businesses, and these kinds of groups have been specially formed to collect preferential information and spread it widely on the Internet and in their circle of friends.
（以上来自百度百科）
实际上，“薅羊毛”的行为在发起之初，大多是合理合法的。商家推出优惠活动希望打开知名度增加销量，“羊毛党”负责传播和参与以获取最大优惠，两全其美。
然而，当“薅羊毛”渐渐形成一个“产业链”，就开始有人为了利益潜心研究商家的规则制定和操作疏漏，通过“钻空子”赚钱，甚至窃取他人账户信息用以进行大量交易。
With the development of the Internet industry, "wool pulling" has formed a mature industrial chain. Someone up the chain is responsible for finding the vulnerability of preferential activities and technology development; the middle end is social groups designed to forwarding preferential information and assigning tasks; and then the real users who are seeking discounts who stay at the bottom.
合理合法“薅羊毛”只是追求省钱，但恶意“薅羊毛”的人却会把羊“薅秃”甚至“杀羊取毛”。
这也是此次个案被关注的一大原因。
通常遇到这样的事，有实力的大企业会选择为自己的失误买单，用金钱换信誉。但是大多数小商家面临动辄数千上万笔的错误订单根本无从应对，更别提这次被“薅毛”的只是两个果农凑钱开的个体小店。
不仅如此，从法理的角度来看，恶意“薅羊毛”可能意味着违背商家意愿的不平等交易。卖方的错误往往出于无意识、误解或缺乏经验，而买方则趁人之危牟利。
北京浩云律师事务所特邀顾问王艳芳律师在接受新京报采访时表示，买卖关系双方适用于合同法，而商家标错价格，主要考虑是否属于重大误解或显失公平。
《中华人民共和国合同法》第五十四条
下列合同，当事人一方有权请求人民法院或者仲裁机构变更或者撤销：
（一） 因重大误解订立的；
（二） 在订立合同时显失公平的。
一方以欺诈、胁迫的手段或者乘人之危，使对方在违背真实意思的情况下订立的合同，受损害方有权请求人民法院或者仲裁机构变更或者撤销。
当事人请求变更的，人民法院或者仲裁机构不得撤销。
《最高人民法院关于贯彻执行若干问题的意见（试行)》第68条、第71条的规定，一方当事人利用优势或者利用对方没有经验，致使双方的权利与义务明显违反公平、等价有偿原则的，可以认定为显失公平；行为人因对行为的性质、对方当事人、标的物的品种、质量、规格和数量等的错误认识，使行为的后果与自己的意思相悖，并造成较大损失的，可以认定为重大误解。
也难怪有网友评论：这种行为，跟货车发生事故之后哄抢货物有什么区别？
According to research data from FreeBuf and Tongdun, about 1.1 million "wool pulling" teams attacked businesses 2.41 million times a day in the first three quarters of 2017. In addition to this, according to a report from Alibaba, these people pulled off about 75% of the promotional incentives of Internet business activities in 2016 with technological means and fake accounts.
此事后，涉事的UP主已经发文道歉并号召粉丝退款，也受到了相应惩罚；
大部分跟风下单的买家背负着愧疚退了款，而还有一小部分在“占便宜”与“有道义”之间挣扎；
而在此之前被这位UP主“薅”得损失惨重的另一家网店，甚至到现在还在处理亏损的订单……
The incident has brought insights to different stakeholders. For consumers, it is always important to maintain your sanity when you spot a bug offer: Your purchase might be disastrous to the shop owner. For KOLs and internet celebrities, a price will be paid when you spread a bug offer among your followers. Lastly, for E-shop owners, one should be more careful about the price setting and promotions.
你是一个成熟的大人了，请向恶意“薅羊毛”说不。
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