把你们最近很喜欢的文案留下来(看完这条长文案)(1)

看完这条长文案,我滚去看书了

从咿呀学语到蹒跚学步,每个人从一生下来就在学习,学习语言,学习走路,学习生存,无论年龄几何,你我都有一个共同身份:

From babbling to toddlering, everyone has been learning, learning language, learning to walk, learning to survive since he was born. Regardless of age, you and I have a common identity:

学习者。

Learner.

下面这条短片,就是在致敬学习者。

文案:

Copywriting:

感谢你

Thank you

感谢你每天清晨翻过大山去上学

Thank you for going over the mountain to school every morning

感谢你把闹钟设在凌晨四点

Thank you for setting the alarm at 4 a.m

感谢你在白炽灯下记录临床笔记

Thank you for taking the clinical notes under the incandescent lamp

感谢你发射了人生中第一支火箭

Thank you for launching the first rocket in your life

感谢你挥别父母,登上离开家乡的火车

《大山深处9岁男孩每天翻两座大山上学》

9-year-old boys go to school in two mountains every day

图/柳州新闻网

Picture / Liuzhou News Network

18岁外卖小哥毛召木,17岁时辍学进城打工,因用英文给订餐学生发信息在网上走红,走红后仍然利用每天的空闲时间自学英语,最终成功通过自考,如愿被外国语大学录取。

Mao Zhaomu, an 18-year-old take out boy, dropped out of school at the age of 17 and went to work in the city. He became popular on the Internet because he sent information to students who ordered meals in English. After becoming popular, he still used his spare time every day to learn English by himself. Finally, he successfully passed the self-study examination and was admitted by foreign language university as he wished.

把你们最近很喜欢的文案留下来(看完这条长文案)(2)

《外卖小哥边送外卖边学英语,梦想做同声传译》

"Take away kid learning English while delivering take away, dream of simultaneous interpretation"

图/安徽卫视

Picture / Anhui Satellite TV

2009年,重庆交通大学力学教授易志坚和他的研究团队开始进行沙漠土壤化研究,经过7年反复试验,终于成功在沙漠地区种上了小麦、玉米、以及瓜果蔬菜等70多种植物。

In 2009, Yi Zhijian, a professor of mechanics at Chongqing Jiaotong University, and his research team began to study desertification. After seven years of repeated experiments, they finally planted more than 70 kinds of plants in the desert area, including wheat, corn, fruits and vegetables.

把你们最近很喜欢的文案留下来(看完这条长文案)(3)

《点沙成绿,新疆“沙漠土壤化”项目实验成功》

"Point sand green, Xinjiang" Desertification "project experiment success"

图/央广网

Figure / cctv.com

在2分钟的时长里,网易有道用19句感谢文案,巧妙串起了这19个学习者的故事。

In 2 minutes, Netease Youdao ingeniously linked the stories of 19 learners with 19 sentences of thank-you copywriting.

借助这些各不相同,真实且励志的故事,网易有道试图传递一种积极进取的学习观:

With the help of these different, true and inspirational stories, Netease Youdao tries to convey a positive and enterprising learning concept:

学习不只发生在学校里,它也无关年龄大小,贫富贵贱,只要心有热爱,你就要学习。

Learning not only happens in school, but also has nothing to do with age, rich and poor, as long as the heart has love, you have to learn.

短片里有两处地方让我印象深刻。

There are two places in the video that impressed me.

一处是这句文案:

One is the copy:

感谢你选择,再次成为一个学生。

Thank you for choosing to be a student again.

把你们最近很喜欢的文案留下来(看完这条长文案)(4)

我们是什么时候丢掉求学欲的?

When did we lose our desire to study?

当我们不再是“学生”。

When we are no longer students.

在所有的文案里,这句给我的震撼最大,看似平淡无奇,却自有一股力量。

In all the copywriting, this sentence shocked me the most. It seems to be ordinary, but it has its own power.

另一处是所有人向前的背影。

The other is everyone's back.

正如汪国真在《热爱生命》里写得那样:既然目标是地平线,留给世界的只能是背影。

As Wang Guozhen wrote in "love life": since the goal is the horizon, the only thing left to the world is the back.

当你对这个世界还有狂热的理想时,你要做的事情,就是向前走,别回头。

When you still have fanatical ideals about the world, all you have to do is to move forward and don't look back.

把你们最近很喜欢的文案留下来(看完这条长文案)(5)

把你们最近很喜欢的文案留下来(看完这条长文案)(6)

把你们最近很喜欢的文案留下来(看完这条长文案)(7)

目前,有道旗下拥有包括网易有道词典、有道精品课、有道翻译官、有道云笔记等在线学习产品,已形成了超8亿用户的产品矩阵。

At present, Youdao has online learning products including Netease Youdao dictionary, Youdao excellent course, Youdao translator, Youdao cloud notes, etc., which has formed a product matrix of over 800 million users.

作为一家互联网教育公司,网易有道为什么会在上市之际,推出感谢学习者的短片?

As an internet education company, why does Netease Youdao launch a short film to thank learners when it goes public?

在这条短片里,网易有道没有将学习狭隘的定义为学习辅导,也没有露出自家产品,而是选择以礼赞学习者的视角,用简单的语言和朴实的镜头,表达对学习精神的尊敬与感谢。

In this short film, Netease Youdao does not define learning narrowly as learning guidance, nor does it expose its own products. Instead, it chooses to praise the learner's perspective and express its respect and gratitude for the learning spirit with simple language and simple lens.

换句话来说,网易有道是想在上市这个里程碑时刻,通过短片向外界表明自己的态度:

In other words, Netease Youdao wants to show its attitude to the outside world through the short film at the milestone moment of listing:

上市不是目标和重点,服务学习者才是网易有道最重要的初心及使命。

Listing is not the goal and focus. Serving learners is the most important initial intention and mission of Netease Youdao.

因此,“感谢学习者”有两个层面的含义:

Therefore, "thank you learners" has two meanings:

把你们最近很喜欢的文案留下来(看完这条长文案)(8)

从小的层面来说,是感谢学习者成就了网易有道,所以才有网易有道的今天。

From a small level, it is to thank learners for their achievements in Netease, so there is Netease today.

而从大的层面来说,是感谢学习者为这个时代,为自己的热爱和理想所做出的努力。

On a large level, it is to thank the learners for their efforts in this era and for their love and ideals.

你,是一个合格的学习者吗?

Are you a qualified learner?

胡适有一句话,昨日种种,皆成今我,切莫思量,更莫哀。从今往后,怎么收获,怎么栽。

There is a saying in Hushi that all kinds of things yesterday have become me today. Don't think about them, let alone mourn them. From now on, how to harvest, how to plant.

希望你在看完短片后,能找到学习的动力。

I hope you can find the motivation to learn after watching the short film.

把你们最近很喜欢的文案留下来(看完这条长文案)(9)

重点词汇

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