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项目名称：麦都膨胀工厂PaoPao Factory
Location | 项目地址:泉州市浦西万达广场
Scale | 项目规模:203㎡
Completion Year:2021.7
▼轴测图
▼平面图，plan ©或者设计
▼轴测图
现场实景Live action
项目外观
▼入口景观
▼室内空间概览
▼入口收银区
▼收银台细部
▼售卖区
▼售卖区细部
▼传送带面包展示装置
▼墙体展示区
▼饮品区
▼打卡区
▼细部
▼VI设计
结 语
麦都面包，一个屹立30年载的烘焙品牌，依然面临着市场变革的危机。长久以来，烘焙行业不论视觉风格还是购物体验都向大众传递“传统”的既定印象。购买面包的过程始终只框定在“购买—吃”的阶段。大众急需一个新的消费体验，在这个购物场景中应该不仅有“吃”，还要“好玩而且有趣”。
MALTOAST Bread, a baking brand that has been standing for 30 years, is still facing the crisis of market change. For a long time, the bakery industry has conveyed the established impression of “tradition” to the public regardless of visual style or shopping experience. The process of buying bread is always only framed in the “buy-eat” stage. The public urgently needs a new consumer experience. In this shopping scene, there should be not only “eating”, but also “fun and interesting”.
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