游戏和幻想是儿童的一种天性，作为本次设计策划主体视角，我们希望把一个美好世界带入儿童的现实，这既是品牌方花样年地产希望传递的美好价值初心，也是我们从设计角度进行的全新创意。
It’s the nature of children to play games and embrace wild imaginations. With regard to the theme, we hope to bring a beautiful world into children’s lives. This is not only the original inspiration of Fantasia Holdings, but also a brand-new idea of Kyle from the design perspective.
▼项目概览，overview
「绘本故事」的概念是这一次的创作灵感，我们以故事先行的场景化设计，赋予空间灵魂，作为视觉传达元素，抽象变幻的线条感设计成为本案核心。 ——Karv One Design
The concept of “picture book story” is our inspiration for this design. With design guided by scenes featuring stories, space is endowed with soul. The delicately-designed lines, as visual expression elements, became the soul of this design.” —Karv One Design
▼抽象变幻的线条感设计成为本案核心，the delicately-designed lines became the soul of this design
项目背景 | Project Background
城市发展进入精细化运营时代，峻佳设计受品牌方成都花样年地产邀请开展关于未来城市生活和社区服务的创新实践。 在本次项目设计中，摈弃传统售楼中心的销售主导思维，花样年地产以开放和颇富远见的姿态，将项目的核心表达付诸于对未来城市人居生活和社区服务更新的关注，而作为家庭和城市未来连接的纽带，“儿童”和“美育”成了本次设计的破题关键词。
Urban development is entering an era of refined operation. Karv One Design was commissioned by Fantasia Holdings Chengdu for an innovative design on real estate sales and future community management. In this project, Fantasia ditched the sales-oriented thinking of traditional sales centers and, in an open and visionary manner, focused the core expression of the project on future urban life and new community services. As the link between family and city in the future, “children” and “aesthetic education” became the breakthrough and key words of this design.
▼设计关键词：“儿童”和“美育”，key words: “children” and “aesthetic education”
花样年给予峻佳设计充分的创意支持，本案通过地产销售中心、儿童美育空间、未来社区幼儿园、代同堂教育场所、儿童游乐中心、品牌体验的多义功能融合表达，创造了“花花学园”这一地产运营服务的全新物种，寄望于让城市中更新的一代能够在爱与美的滋养中生活成长。
Fantasia gave full support to the innovation of Karv One Design in this project. By combining multi-functions of real estate sales center, children’s aesthetic education space, future community kindergarten, multi-generation education center, children’s amusement park and brand experience place, we came up with the idea of “Blossom School”, a brand-new type of real estate management service dedicated to letting the new generation in the city live and grow up in the nourishment of love and beauty.
▼绘本故事，picture book story
创作手记 | Innovation Notes
本案的策划创作，峻佳设计从对未来社区生活情境的想象入手：儿童作为连接社区和家庭的关键纽带，是创作的第一主角。基于儿童美育的思考，创造寓教于乐的Edu-taiment体验，从「绘本」灵感出发的花花学园由此源起。峻佳设计从前期策划、品牌命名及VI视觉识别系统、室内、展陈全维度一体化设计，打造了完整的故事化场所体验。
In this project, the theme of future community life was adopted. Children, as the key link between community and family, became the protagonist of the design. Based on thinking about children’s aesthetic education, the Blossom School inspired by picture story books is committed to provide Edu-taiment experience which combines education and fun. From early-stage planning, brand name ideation, to VI (visual identification) system, interior design and display, Karv One Design has offered a complete string of experience connected by stories.
▼品牌设计，branding
花花学园起源于一个美丽的绘本故事，在这里，成人与儿童一起编织梦想。借助于一系列跨越年龄的“多代同堂守护者角色”，引导来访者在故事化的空间与趣味的展览场景中进行多样探索。热爱教育的花婆婆、厨艺超棒的勺子爷爷、调皮可爱的超级波比、充满爱心的花花小精灵……“空间守护者”角色的植入，激发儿童开启一段饶有趣味的探索之旅，也形成了花花学园独特的符号识别，这些生动而富有个性的绘本角色是组成花花学园生命力的源泉。
Blossom School originates from a beautiful picture book story and it is a place where adults and children together weave their dreams. With a series of “multi-generation guardians” spanning different ages, visitors are guided to make various kinds of explorations in the space connected by stories and interesting scenes of display. Granny Blossom dedicated to education, Grandpa Spoon super good at cooking, naughty and lovely Super Bobbi and kind Blossom Elves, the “space guardians” are included to inspire children to embark on an interesting exploration journey. These vivid and unique roles in story picture books together make the unique symbol of Blossom School bringing infinite vitality.
▼绘本故事中的角色， a series of “multi-generation guardians” in the book story
在空间的整体对外表达上，以「线条」为核心的设计表达，为不同功能场景的变化带来流动的叙事感。大幅玻璃幕墙配合室内灯光设计，以开放的态度，与自然环境组合为完美的对话。
By using “lines” as the core elements for expression of space, the design adds a sense of smooth narration to the changes between different functional scenes. The large glass curtain wall and the indoor lighting design convey a feeling of openness and form perfect interaction with the natural environment.
▼流动的叙事感，a smooth narration
平面功能布置有小剧场、游戏房、轻食餐厅、烘焙馆、图书室、手工区、音体室、主题教室等，以花花学园所倡导的未来美育为出发点，峻佳设计将对儿童教育的思考与关怀植入室内空间及展陈设计，令使用者能以轻松的姿态去探索整个空间。
Functional areas include small theatres, game rooms, light food restaurant, bakery, library, handwork area, music and sports classroom, theme classrooms, etc. Blossom School has been advocating for the aesthetic education of the future. Thoughts of Karv One Design about children’s education are expressed in its design of the interior space and the display, which enables users to explore the whole space in a relaxed manner.
▼空间分布示意，the map of Blossom School
儿童以好奇的眼光体验世界，所见、所触摸和感知的一切构成了他们了解这个世界的途径。从一个美好的绘本故事，到一个空间，通过室内和展陈的一体化设计，整个空间变成一个巨大的故事展演场所。既能满足儿童学习、游玩、使用及社区公共需求，同时也将空间的销售和地产品牌展示功能完美融合其间。
Children experience the world with curiosity. What they see, touch and perceive constitute the way they understand the world. From a beautiful picture book story to a space, and through the integrated interior and display design, the whole space becomes a huge place for storytelling. It can be a place for children to learn, play and use while also serving the public good. At the same time, it perfectly accommodates functions of a sales center and brand display space.
▼大堂入口区域，entrance area in the lobby
入口大厅以巨型抽象线条「FLY」主题造型装置，组合“彩虹背景幕布”设计，为整体空间营造出奇幻般的氛围感受，充满想象力的视觉造型，能够激发儿童展开丰富联想，也暗示了整个探索中，各种别于寻常经验的叙事体验。无论在哪个角落，设计团队都充分重视美感与教育的结合。“空间守护者”的角色则以不同的展示形式，穿插于各个场景中，串联起整个故事。
The gigantic “FLY” shaped abstract lines and rainbow background curtain create a fantastic atmosphere for the whole space of the entrance lobby. The imaginative visual presentation not only stimulates children’s imagination, but also imply the various narrative experiences in the exploration which is different from ordinary experiences. The design team attaches great importance to the combination of aesthetic feeling and education in each and every corner of the project. The space guardians, shown in different forms, are placed in various scenes to connect the stories as a whole.
▼「FLY」主题造型装置，”FLY” installation
▼装置细部，installation detailed view
展陈故事 Chapter 01
Story Chapter 01
Welcome 花花学园欢迎你
Wow！走进花花学园的绘本世界，奇妙的冒险开始啦！
Welcome to Blossom School
Wow！Let’s start the wonderful adventure in the picture book world of Blossom School!
▼大厅休息区，lobby seating area
▼学园之旅启程，the school journey begins
展陈故事 Chapter 02
Story Chapter 02
Eat 身体的奇妙旅行
小身体大学问，从吃开始探索健康的秘密吧！
Eat A Lesson of Your Body
A wealth of knowledge is within your body. Let’s explore the secrets of health with what you eat!
▼餐厅和烘焙区，restaurant and baking area
▼空间细部，detailed view
咖啡区充分考虑了亲子互动与常规休憩的功能，满足日常客户洽谈来访需求的同时，也能够成为学园亲子烘焙课堂的场所，空闲时段则是可供社区居民共享的第三空间。
The coffee area is both for parent-child interaction and a lounge area. While meeting the needs of receiving clients, it can also be used for parent-child baking classes and other activities for community residents when available.
▼咖啡区，coffee area
后侧的自由探索空间通过空间内的主楼梯，将滑梯、儿童阅读平台、儿童开放式烹饪教室及角色扮演区等分段式穿插在空间内。
With a main staircase in the free space in the back area, the slides, children’s reading area, open cooking classrooms and role-play areas are dotted throughout the space.
▼探索空间，exploring area
展陈故事 Chapter 03
Story Chapter 03
Dream代同堂梦剧场
认真听，勇敢说，和不同的人创造共同记忆。
Dream Community Dream Theater
Listen carefully, speak bravely, and create shared memories with different people.
▼梦剧场，Dream Theater
由简单线条与高低舞台构成的开放性剧场，既在于为儿童提供表达自我的舞台，也是能够与周边社区居民产生良性互动的公共交流场所，激活社区居民共同参与、创造价值。
The open theatre consisting of simple lines and stair-shaped stages is not only a stage for children to express themselves, but also a public activity platform for residents from the surrounding communities to jointly participate in the value creation.
▼舞台，stage
展陈故事 Chapter04
Story Chapter 04
Play 来让蔬菜洗涮涮
变身为蔬菜的魔法，体验从土地到餐桌的游戏旅程。
Play Let’s Wash Vegetables
The magic experience of growing vegetables: from land to table.
▼游戏空间，play room
游戏区则充分尊重了儿童喜爱游戏的天性。为了让儿童充分调动身体，设计师设置了滑滑梯、泡泡池等高低起伏的互动游戏，同时考虑到低龄儿童的身体尺度，使他们能在健康的运动中完成对空间的趣味探索。
The game area fully respects children’s natural fond of playing. In order to engage the children as much as possible, the designers have set interactive games which involve jumping movements such as slide and bubble pool. At the same time, the physical size of young children is taken into consideration to ensure that they can experience interesting exploration of space in healthy sports.
▼游戏区，game area
▼游戏区细部，detailed views
展陈故事 Chapter05
Story Chapter05
Build 花样创想所
10000片积木的创意世界，拼出你想象中的一切！
Build Blossom Innovation House
A creative world of 10,000 building blocks to build anything you can imagine of !
▼花样创想所，Innovation House
▼休息区，seating area
沙盘区最大的亮点来自数万片积木拼凑而成的创意沙盘，既是花样年“有趣有味有料”的品牌主张体现，也是花花学园“寓教于乐”理念的彰显。有趣的沙盘故事细节场景设计，空间中的动物椅变身为拼凑积木的展板，经过变色处理的植物，可以摇动的风车主题装置墙，儿童可以在这里玩耍，拼凑出自己的独特想象。
The biggest highlight of the sandbox area is the creative sandbox made up of tens of thousands of building blocks. It is not only an embodiment of the Fantasia brand idea of “interesting, tasty and practical”, but also a manifestation of the “Edu-tainment” concept advocated by Blossom School. We have made interesting detailed scenes in the sandbox such as the animal chair as an exhibition board for piecing together building blocks, plants after color change treatment, movable windmill theme walls. Children can play here and piece together whatever comes into their unique imagination.
▼创意沙盘， the creative sandbox
洗手间采用柔和明亮的色彩，使得整个空间温暖而梦幻，消除儿童对于独处小空间的恐惧感。
Soft and bright colors are used in the toilet to make the whole space warm and dreamy, eliminating children’s fear of staying alone in small space.
▼洗手间，toilet
峻佳设计在空间中设置了长长的走廊以满足儿童奔跑跳跃的天性，以圆润的防撞设计关照儿童的安全，亦给予他们充分玩耍的自由空间。
Considering that children are fond of running and jumping, Karv One Design installed a long corridor in the space. The round bumper design is to ensure children’s safety and sufficient play area.
▼圆润的防撞设计，round bumper design
▼楼梯，stair
展陈故事 Chapter 06-1
Story Chapter 06-1
Art色彩马戏团
为动物们穿上喜欢的颜色，印出自己的艺术故事。
Art Color Circus
Dress the animals with favorite colors and create the prints yourself.
▼色彩马戏团，Art Color Circus
展陈故事 Chapter 06-2
Story Chapter 06-2
Workshop 花花工作坊
探索与教育有关的一切，挖掘更多新鲜的乐趣。
Workshop Blossom Workshop
Be hungry for knowledge and explore for more fun.
▼工作坊，Workshop
▼创作区，work space
课室的设计以色彩与主题造型加以区分，创造儿童具有归属感的空间身份，桌椅则用和谐的人性尺度，且灵活可变，满足多种不同教学模式。
The classrooms are designed with distinctive colors and themes in order to create a space which gives children a sense of belonging. Tables and chairs are in suitable dimensions and are flexible and changeable to meet the needs of different teaching modes.
▼课室，classroom
▼课室桌椅，table and chairs
峻佳设计将多种柔和的色彩与创意造型融入到空间中，结合故事化的设定，将品牌、室内、展陈融为一体。儿童化、趣味化、美感化的空间本身成为一个充满生命力的讲述者与教育者。
By putting a variety of soft colors and creative shapes in the space, coupled with the design developed with stories, Karv One Design incorporates brand, interior design and exhibition as a whole. The space, oriented by children elements, fun and beauty, has become a vivid narrator and educator itself.
▼应不同课室主题，为儿童设计相关系列的应用产品，according to different themes of the classrooms, relevant series of products are designed for children
展陈故事 Chapter 07
Story Chapter 07
Nature 阳光，风与种子的游戏
当儿童与自然相遇，生命是值得期待的故事。
Nature Game of Sunshine, Wind and Seeds
When children meet nature, life becomes a story worth waiting for.
▼室外空间，outdoor space
展陈故事 Chapter08
Story Chapter 08
Listen 音乐的形状
跟着可爱的音符精灵，演奏出可以看见的有趣音乐。
Listen Shape of Music
Follow the lovely note elves and play music that’s fun and visible.
▼音体室，music room
展陈故事 Chapter 09
Story Chapter 09
Family 创意长廊
百变创意亲子体验，创造温馨的家庭记忆。
Family Creative Gallery
Various creative parent-child experiences to create nice memories of family.
▼亲子创意长廊，Family Creative Gallery
展陈故事 Chapter 10
Story Chapter 10
Love 爱的告白
充满爱意的手写心愿卡，大声说出你心中的话语！
Love Speak Out Your Love
Handwrite a wish card full of love, speak from the bottom of your heart!
▼手工区，workshop
环境不自觉的在引导人们的行为，在项目细节处理上，空间设计了很多基于儿童安全角度的细节，如对儿童友好触感的建材，根据儿童身高定制的家具，如守护者一般，希望儿童在其中，能感受到陪伴。
People’s behaviors are unconsciously influenced by the environment. In terms of project details, many details are designed for children’s safety, such as the child-touch-friendly materials and the furniture customized according to children’s height, which are like guardians providing children with company.
▼引导标识设计，way-finding system
“地产 运营”模式升级大潮下，房地产企业纷纷从地产开发者到服务者进行角色转型，围绕居住者生活及场景进行的系列产品和运营服务革新，成为各大地产企业争相破局和引领革新的关键。
花花学园的诞生，正是面向未来所做的探索。通过重新定义销售中心而进行的未来教育与社区共享空间实践，峻佳设计联合花样年从空间与环境美学的角度激活人与人、人与空间的新互动，不止于学园，而是一个未来可以释放无限可能的公共土壤，以其开放和美好的姿态，成为地产服务的创新实验样板。
▼品牌形象设计，branding
Under the trend of upgrading “real estate operation” mode, real estate enterprises have been transforming their roles from developers to service providers. Innovations in products and operation services focusing on scenes of residents’ lives have become the key for major real estate enterprises to make breakthroughs in the competition and become the innovation leader.
Blossom School is exactly an exploration made for the future. By redefining sales center in this project, which combines future education and shared community space, Karv One Design worked with Fantasia Holdings to stimulate new people-to-people and people-to-space interactions from the perspective of space and environmental aesthetics. This project is so much more than just a school. It is also fertile soil for the public that incubates unlimited possibilities for the future. With its openness and beauty, the project will be a model of innovation in real estate services.
项目名称：花花学园
项目类别：地产销售中心&体验中心
业主：花样年地产
业主管理团队：朱国刚、涂纯、周和煦、凌鑫海、夏曼、叶绪红、谢晖、黄钰、梁健、于国峰、崔峰
服务内容：策划/品牌/室内/软装/展陈设计
设计机构：峻佳设计
主持设计：陈峻佳Kyle Chan
主案设计：Derek Ng / Jacky Wan
室内设计：Yang / Nicko Hui / Edwiin Ng
项目策划：Sophie Shu / Larrissa Yan / Florine Jin
品牌设计：Sushila Law / Carol Chan /Sunny Teng
软装设计：Hannah Shen / Lynne liu
项目地址：成都市崇阳大道花样年智荟城
项目面积：3520㎡
空间摄影：廖贵衡（Dick.L）
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